Originally posted by Uluru So the advancement and future of imaging .. is defined by those who want to be the third player?
I actually think there's 100% nothing wrong with Mr. Malcolm stating that. In fact, it's the
correct and realistically most viable answer. The reason for this is because he realizes that Pentax has no shot in hell dislodging Canon or Nikon from being the top two companies. Not in terms of creativity or uniqueness of offerings, however the distinction being very clear in the last word I used in the previous sentence -
companies.Thus the implication being their sole existence as what is being measured, and by that rubric alone. Another way of saying that is "sheer market size," which again, is wholly unrealistic to assume the possibility that Pentax overtakes Canon and/or Nikon.
As I see it, it would be the same if the United States stated that it dreamed of being the only country in the world. While there are completely ignorant and ethnocentric members of the American community that do have that ludicrous and xenophobic dream (I despise them), which to continue the metaphor would be Pentax-is-infallible-fanboys, it is thus completely realistic as I understood Mr. Malcolm - Canon and Nikon (unless something revolutionary happens, as people are still getting over the demise of Kodak) will maintain their overwhelming market share "tie" between the two of them, and Pentax becomes the biggest camera company that doesn't follow the mainstream (i.e. Canon and Nikon). I think a 35-35-20 split between C-N-P of market share percentage is a brazen, but realistic long-term goal. Those aren't his numbers, I just made them up, but they would concur with his "Pentax, Canon, and Nikon are the three imaging companies of the future," letting the others (Fuji, Leica, Olympus, Sony, etc) wrestle for the remaining 10%. Some would even say
that were unrealistic, but it is far more realistic than saying Pentax is to be the premier imaging company of the entire world.
It shows that Mr. Malcolm is in tune, honest, and realistic. Combine that with his initiative in contacting us boots on the ground for our "lowly perspective," and it conjures the thought of a quote that floated around many signatures 6-12 months ago a la Monochrome:
Quote: Be of good cheer, Pentaxians. Ricoh has a plan and you will be happy.
There are always things that can be done better, and Canon and Nikon have their own list of grievances, even Leica users have things they'd like to see the company do better despite their zealot worship of Leica. 12 months ago, one of the most common gripes was the wish that they listened to us and talked to us. That there were
ANY advertisements anywhere. That a camera were to be released that led the entire industry. Check, check, and with the K-30's launch price despite all of its pro-level features, check. Have we forgotten all of that already?
It seems that as technology becomes more and more pervasive in our everyday lives, our subconscious becomes more and more "instantaneous" with its acceptance of change and results (film --> digital; solid camera back --> LCD screen; recording settings in a notebook --> embedded exif, etc), and right in step our "long-term" memory. It reminds me of a quote from a movie whose name escapes me at the moment:
"Jesus, nothing is ever fast enough for you kids."
-Heie