Originally posted by Cannikin You mean 2011, right?
Yep, sorry - using the wrong calendar, I guess
dcshooter, the 645D "experiment" was started by the old Pentax Corporation; with such a competitive advantage on the DMF market, and with money already spent on R&D I'd guess it was easy to convince Hoya they should finish&launch it.
In comparison, trying to build a pro small format system now would be suicide, IMHO. Of course, there is the non-pro small format option...
fuent104, I don't believe into a one "jaw dropping" product. But how about the market? The Sony RX-1 is definitely an interesting product, how well does it sells? And the Fuji X? Aren't they still under the radar, despite putting some effort at making "jaw dropping" products?