Originally posted by Fogel70 It's nice to see that Pentax finally release a P&S that actually can fun to use. As Pentax in the past has designed P&S lenses for other manufacturers, I wonder if the MX-1/XZ-1 is a Olympus or Pentax design?
Well, most of the shared optics between Pentax/Tokina is Pentax design. AFAIK only the DA 12-24 is a Tokina design.
DA 10-17 - Pentax design
DA 12-24 - Tokina design
DA* 16-50 - Pentax design
DA* 50-135 - Pentax design
DA 35 macro - Pentax design
DA 100 macro - Pentax design
The DA*'s too? That certainly seems like Pentax "giving away the farm," but I'm sure kunzie's right and Pentax never puts their name on a lens (or camera) that isn't 100% Pentax. That's just someone else making stuff up on the internet to make kunzie feel bad.
Seriously, aside from flaming the fanboi, it makes absolute financial sense for Tokina to offer the same lenses with OEM designations (like the Pentax, Sony and Nikkor 18-135's with the otherwise mysterious "DC" motor) and even more sense for the OEMs to buy them with a few customizations to fill out their lens lines. When it comes to compacts, the same can be said to maximize profits. My point is not that Pentax is doing something wrong or bad, but rather that it clearly shows what Pentax feels is important when you compare the prices and specs.