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03-19-2013, 06:10 AM   #31
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You're an aussie. Why do think what you had said applies to USofA?
Second, how would you know if those women are charming & energetic ? Test them one-handed, one-by-one? Why women & not hansom black men ?
Third: since when the american market is the most important of all for a japanese producer ? All electronics sold in the States have the lowest cost in the world, so the profit for them isn't that huge, right ?
The rising markets are in the SE Asia. There should go all their attention - India, China, Indonesia.

03-21-2013, 06:28 PM   #32
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QuoteOriginally posted by christiansen Quote
You're an aussie. Why do think what you had said applies to USofA?
Member who attended the venue reported about Pentax 'presence' there. He described it. And from the description we could see at work many of the 'sales' recipes made to fail, 100%. Those 'sales models' were first conceived by male western managers many decades ago.

QuoteQuote:
Second, how would you know if those women are charming & energetic ?
Models in wedding dresses were fine. But Pentax employees were half-hearted and unimaginative. A lack of any kind of positive enthusiasm. Women often build better relationships, are more talkative, persuasive and open for correspondence.

QuoteQuote:
Test them one-handed, one-by-one? Why women & not hansom black men ?
A woman if often best 'man' for the job that involves serious and engaging communication. Men need to be trained to be good at that, women have it supplied by nature.

QuoteQuote:
Third: since when the american market is the most important of all for a japanese producer ? All electronics sold in the States have the lowest cost in the world, so the profit for them isn't that huge, right ? The rising markets are in the SE Asia. There should go all their attention - India, China, Indonesia.
All markets are important markets. I was commenting how Fuji, with an offer barely worth mentioning, is winning hearts of photographers thanks to persuasive and energetic teams. Teams representing Pentax, both in the US and in Australia, look more like dead herrings. After you talk to them, you feel even worse. That is why I said they all need to be replaced with positive, energetic women.
03-21-2013, 06:39 PM   #33
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Still riding on the back of the K1000 eh? Pretty sad. At least they gave you a free pen and a generic memory card.
03-21-2013, 10:04 PM - 1 Like   #34
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QuoteOriginally posted by Uluru Quote
And as a contrast, Pentax Ricoh booth at Cp+ was beautiful.
That may mean two things:

1) Ricoh does not give a dime for US marketing efforts yet, until they know exactly what's the situation there.

2) Ricoh is keen on its own Japanese market, and will eventually invest elsewhere, according to their list of priorities.

In both cases it seems Pentax USA did something quickly, with severely limited resources and poor imagination. In contrast, seeing Fuji, who have only 2 camera bodies in their ytstem and a few lenses to be so enthusiastic, makes this whole story truly unbelievable.

An idea to restore a fresh view on Pentax marketing and public image: give all obviously braindead males of PRIC USA a kick in the bum, and employ a dozen of energetic and charming women representatives.
I don't care what you have to work with - be it a small booth, bad location, whatever. When you are out meeting customers, a lack of motivation or enthusiasm is just plain not acceptable. If you are going to do that - just don't go.

As was observed with Fuji, pure and plain motivation and enthusiasm for the product and positively interacting with customers made everything else not matter. Make the best of a bad situation and turn it around with a positive attitude. Nothing else matters.

It looks like the largest problem the new US management has is motivating their folks to believe that they can be successful.



03-23-2013, 11:46 PM   #35
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QuoteOriginally posted by interested_observer Quote
I don't care what you have to work with - be it a small booth, bad location, whatever. When you are out meeting customers, a lack of motivation or enthusiasm is just plain not acceptable. If you are going to do that - just don't go.

As was observed with Fuji, pure and plain motivation and enthusiasm for the product and positively interacting with customers made everything else not matter. Make the best of a bad situation and turn it around with a positive attitude. Nothing else matters.

It looks like the largest problem the new US management has is motivating their folks to believe that they can be successful.

I totally agree. Pentax not only keeps their mouths shut regarding anything new or upcoming — which people are naturally expecting considering a shift within the company — but in trade show they appear neutral, or even disheartened. Like everything they already have is not good enough, has a bad smell, and must be replaced with "promising new future".

That attitude kills! It's amateurish, deserves serious criticism.

On the other hand, Fuji was announcing and previewing cameras MONTHS ahead their actual release. X20 was announced at the Photokina 2012, and only now being released. That is 6 months of constant buzz, constant expectations, tension building, positive and active presence in people's minds.

I think Pentax employees don't get that they are not in the business of selling cameras, but in the business of selling enthusiasm, positive energy and good experience. They must renew what the Pentax experience means, and renew friendship with all Pentax users in the world.

Last edited by Uluru; 03-24-2013 at 01:34 AM.
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