.
Anyway, there are three possible outcomes that can affect us:
Outcome 1) Pentax is successful in their aps-c-only strategy and we see some strong market gains against the Big Three. We get some very nice new DA* and DA Limited glass that I like as much as
This Lens. Jim makes CEO of the Americas and on each anniversary of his promotion sends me mocking emails.
Outcome 2) Pentax initiates a new lens roadmap that includes 35mm-capable lenses, including some new * and Limiteds, and then comes out with a sweet, smallish, sexy-sexy FF body that uses them. Aps-c is strengthened as a result with aps-c users buying the new lenses as well, and less defections - and more, new, Oly/Fuji/Panasonic/Samsung upgraders wanting a viable FF DSLR and who don't like the Canon/Nikon forced march. Thom Hogan is seen wearing an "
SMC, Baby!" T-shirt.
Outcome 3) Apsc-only fails, because mirrorless and m43 ate up the lower end and entry-FF ate up the higher end of the consumer-enthusiast market. Pentax finally considers entering FF, but they have not been introducing new lenses for it, so they are years behind where they could have been had they been thinking a few moves ahead. aps-c revenue is stalled because current-owner upgraders don't see much to upgrade to, and new users see increasingly attractive, small m43 and mirrorless options. They're stuck. Ricoh considers a fire sale.
I hope we'll see #1 or #2. I argue that #2 is the best way,
if K-mount DSLR is where you want your business to thrive. Even if we see #1 I promise to respond to every one of Jim's mocking emails with 'you were right.'
.