Originally posted by Clavius Cameras like the D600 seem pretty consumer orientated to me. Even if it is the more demanding consumer. (Aren't those the best type of consumer they can target?)
"Consumer-oriented" isn't what I am talking about. A 1Dx is consumer oriented. The consumer is the professional in this case.
The consumer market is about those who buy an entry level to midrange camera + kit every few years or something like that. Maybe with a superzoom.
Pentax currently only covers the upper level of that market with the K30. Canon earns quite a bit by selling XXXXD and XXXD bodies.
Originally posted by monochrome I think that's what i wrote, isn't it? Is a FF camera system really a consumer product - or more meaningfully perhaps, could a PENTAX FF camera be a consumer product? I don't think so.
Please distinguish between Canon/Nikon camera companies' business models and Sony.Oly/Fuji/ Panasonic/Pentax, who divide the remaining fraction of the market between them
Yeah I came to read your reply after I had written mine
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FF is far from consumer. Even with the current "entry" models -- because you still need the glass (pricey). The term "enthusiast", "semi-pro" or "amateur" comes to mind.
Strategically, Pentax needs both segments. The mid to upper consumer market is pretty well covered, the K30 is incredibly good in comparison, even. The entry level is currently not present, but that will change soon enough.