Originally posted by dboeren Whatever it is, it still puts the name Pentax out where the public can become aware of it. I'll count that as a step in the right direction.
+1. If nobody has ever heard of you then you have to start somewhere.
Originally posted by i83N I think sport optics for hunting and bird watching....
Also, very likely. As camera buffs we do tend to focus on that aspect but take a look at the sport optics category and Pentax gets generally favorable reviews in many categories: astronomy, hunting, marine boating, bird watching and so on.