Originally posted by monochrome Ricoh takes the long view and is absolutely dogged in its approach to achieving market dominance over time. They didn't buy Pentax as a hobby. They bought Pentax to win. Expect additional accretive acquisitions in cameras and related optical businesses.
I ask you again - define success, don't tell me what Ricoh wasn't. Clearly, they bought Pentax to
change Ricoh - and exploit Pentax at a ridiculously low price.
And FWIW, I was referring to becoming the dominant copier maker globally, the 279th largest company on Earth, from virtually nothing 40 years ago. Leveraging their corporate culture in cameras with the (currently) #3
full-line camera company (compacts, super-compacts, mirrorless, dSLR's and MF) over the next 3 - 5 years, Ricoh expects to be a clear third with significantly larger share. In 20 years they expect to be #1.
Choose to be a negative observer and cite the past, when Ricoh cameras intentionally was a niche maker and the corporation applied its resources to business equipment during the most fantastic technology advance in business equipment in history.
I choose to be positive. Ricoh has chosen to commit resources to the emergence of a massive middle class globally over the next 20 years. Capitalism has won. Ricoh will sell to its emerging 2 billion consumers (putting America's paltry 200 million to shame), an equally powerful and fantastic opportunity.
Too bad I probably won't be here to learn who was right.