Originally posted by mecrox this is the first step towards establishing a range of Pentax cameras starting with a solid model offering a quality sensor, enthusiast controls (two dials) and a pentaprism for 500 bucks. That is going to be noticed. The range - a carefully graded family, not one-offs - also accentuates WR as a desirable feature, if you need it, because not all models have it. A range of cams obliges retailers to take Pentax more seriously, perhaps, and offers more opportunities for generic marketing and deals. Pentax cannot any longer be discounted as a rather eccentric brand which is all over the shop. Instead, they are staking a measured claim to be a serious third player with a credible product range
For enthusiasts and those looking for something revolutionary this announcement is underwhelming.
But looking at the big picture I think it is spot on. Many on this forum have been saying since the Ricoh purchase that a lot of bridges needed rebuilt, a lot of infrastructure needed rebuilt, a lot of relationships needed rebuilt. This is a tremendous step in the right direction. You may not like the products, you may think this boring but from a retailer's viewpoint it is perfect. k-500, k-50, k-5. Three SKU range, good, better, best, classic retail, easy to explain to consumers, easy to market. Low end camera that can be run on offer and pull in customers who are then sold on the higher level models. Clearly definable differences between models and price points.
Add in the WR kit lenses and I am impressed. See a problem, define a problem, execute something to fix the problem. I'm not happy it took this long but I am overjoyed to see solid positive steps in the right direction. Now if we see a good impressive ad campaign to support this I'll be really really impressed.