Originally posted by ManuH
The new cameras are a bit underwhelming, not because they are not good values but because like ogl I don't see any technological progress here. No new processor, no new feature, just a rehash of 2 years old designs.
Now they need to make a bold move to get noticed again. My hope is a mirrorless full frame with a new mount but with an adapter for full K-mount compatibility. I'm not interested anymore by an OVF FF. I almost bought the D600 when it was at 2000$ with kit lens, I ordered it but Nikon was not able to deliver it at this price... And I'm glad because that's not really what I need. I want the IQ but also something much lighter, something like the OM-D but with a FF sensor.
There may be a little method in the apparent madness:
1) What would have cost you 1000 bucks two years ago is now yours for 500 bucks. Not a bad deal at all.
2) The K50 and K500 are perfect for new and emerging markets outside the West where 500 bucks needs to go a long way.
3) The hook here isn't the specs, it's the user experience: twin dials, pentaprism, full manual controls, proper photographer's features. Once you are used to these it will be hard to forego them - similarly priced cams from Canonikon and co are going to seem thin gruel. And the only way you can be sure to continue enjoying the full pack of features is to migrate up the scale (by then) of Pentax cameras.
Yes there are risks but I think one can see some careful thinking here from Ricoh. Add in that behind the scenes they will surely have revamped production methods to allow sharing of parts and cost efficiency. If this improves their margins, the whole camera division is on a firmer financial footing than in the past.