Originally posted by Clinton
Sigma just made some money
Looks like this thing is going to be a home run for Sigma. They're going to be getting some more of my money too!
I'll tell you who lost my money...Olympus (and Panasonic). I was all set to sell everything and drop more than $4000 on a switch to an m43 system when the OM-D E-M5 came out, but I was disappointed with the lack of fast, affordable zooms in m43. I instead went with my gut-feeling and upgraded to the K-30. The release of the Sigma 18-35mm f1.8 in K-mount vindicates my decision to stay with Pentax.
It's such a disappointment that m43 has never delivered on its promise of fast, compact, affordable zoom lenses. If Sigma is able to make a practical and affordable f/1.8 zoom lens for a much-larger APS-C sensor then there's no longer any excuse for the pathetic m43 zoom situation. A smaller sensor means smaller lens elements, and smaller overall lens size, and reduced production cost. But instead of affordable f2 zooms, m43 has only gotten ridiculously over-priced f/2.8 zooms.
Hmmm, $800 for the APS-C Sigma 18-35mm f/1.8 vs $1300 for the smaller m43 Panasonic 12-35mm f/2.8. Think there's much markup going on there for the Panasonic? Too bad, since the m43 system has so much going for it.