Ricoh announces company name change - no more Pentax Ricoh Imaging, just Ricoh.

rawr · 07-01-2013, 06:41 PM

COMPANY NAME CHANGE

PENTAX RICOH IMAGING COMPANY, LTD. (President: Noboru Akahane; hereinafter referred to as "Pentax Ricoh") announces the company name change as follows.

New company name

RICOH IMAGING COMPANY, LTD.
(Others except for the company name remain unchanged)

Effective Date of the change

August 1, 2013

Purpose of the change

Pentax Ricoh Imaging Company was formed October 1, 2011 as a wholly owned subsidiary of Ricoh Company Ltd. to provide more consumer–oriented offerings to the market.

The company’s goal is to leverage the tremendous strength and awareness of the Ricoh brand along with the superior technical innovation of Pentax products to deliver a world- class consumer experience.

Both PENTAX and RICOH products will remain in the market to reinforce the company’s commitment to the business.

RICOH IMAGING COMPANY, LTD. remains committed to further strengthening its offerings and presence in the area of consumer camera products and related services.

Subsidiaries name change

Subsidiaries also change their names as follows:

New NameSubsidiaries Country
RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. Vietnam
RICOH IMAGING PRODUCTS(Philippines) CORPORATION Philippines
RICOH IMAGING FRANCE S.A.S France
RICOH IMAGING UK LTD. U.K.
RICOH IMAGING DEUTSCHLAND GmbH Germany
RICOH IMAGING AMERICAS CORPORATION U.S.A.
RICOH IMAGING CANADA INC. Canada
RICOH IMAGING CHINA CO.,LTD. China

Current nameSubsidiaries Country
PENTAX RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. Vietnam
PENTAX RICOH IMAGING PRODUCTS(Philippines) CORPORATION Philippines
PENTAX RICOH IMAGING FRANCE S.A.S France
PENTAX RICOH IMAGING UK LTD. U.K.
PENTAX RICOH IMAGING DEUTSCHLAND GmbH Germany
PENTAX RICOH IMAGING AMERICAS CORPORATION U.S.A.
PENTAX RICOH IMAGING CANADA INC. Canada
PENTAX RICOH IMAGING CHINA CO.,LTD. China

COMPANY NAME CHANGE

**mattt** · 07-01-2013, 06:53 PM

Ouch?...

Tonto · 07-01-2013, 06:58 PM

Will still be Pentax cameras, just will be made by Ricoh on the bottom rather than Pentax-Ricoh

kenafein · 07-01-2013, 07:04 PM

Yeah, previous cameras said Hoya. It still does smart a bit.

**interested_observer** · 07-01-2013, 07:05 PM

It's their company. Pentax is just a product line now. I just wonder when the "Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies. I guess its like boiling a frog....

VisualDarkness · 07-01-2013, 07:14 PM

I actually wondered why they even put Pentax in the name in the first place, this is way more logical from Ricoh's perspective.

rawr · 07-01-2013, 07:18 PM

Originally posted by interested_observer

I just wonder when the "Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies.

I don't think they would bother doing that. The Pentax brand still has a lot of currency world-wide. Plus I think somewhere a while ago they said the Pentax brand would stay on their DSLR's, and maybe existing Pentax lines, but Ricoh would pretty much go on everything else. Although that still hasn't happened - eg the MX-1.

K57XR · 07-01-2013, 07:25 PM

Originally posted by interested_observer

"Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies.

Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR....

**WillWeaverRVA** · 07-01-2013, 07:31 PM

Originally posted by K57XR

Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR....

Of course, watch such a camera be called the "K-GR" or the "GR-K" and be mirrorless...

IchabodCrane · 07-01-2013, 07:37 PM

Originally posted by K57XR

Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR....

Sony was/is a huge name in consumer electronics. Ricoh certainly is not.

**monochrome** · 07-01-2013, 07:45 PM

Originally posted by IchabodCrane

Sony was/is a huge name in consumer electronics. Ricoh certainly is not.

And people still don't know what a Sony camera is, just like they don't know what a Sony movie (Columbia Pictures) is..

Fl_Gulfer · 07-01-2013, 07:46 PM

If they remove the Pentax brand name from the camera's I won't be supporting them in the future. I been happy as a proud Pentax owner these past 7 years and If I can't display that name anymore I'll just keep what I have till it dies and retire from shooting.

stevebrot · 07-01-2013, 08:15 PM - **1 Like**

Originally posted by IchabodCrane

Sony was/is a huge name in consumer electronics. Ricoh certainly is not.

Nope, Ricoh is a huge name in business machines and a long-running maker of photographic products (since 1936).

Steve

Old Man · 07-01-2013, 08:22 PM

Originally posted by Fl_Gulfer

If they remove the Pentax brand name from the camera's I won't be supporting them in the future. I been happy as a proud Pentax owner these past 7 years and If I can't display that name anymore I'll just keep what I have till it dies and retire from shooting.

I have been using Pentax for 20 years, and will also retire from shooting if the name is removed.

cali92rs · 07-01-2013, 08:24 PM - **2 Likes**

Originally posted by Old Man

I have been using Pentax for 20 years, and will also retire from shooting if the name is removed.

Why...?

07-01-2013, 06:41 PM	#1
rawr Veteran Member Join Date: Jun 2009 Posts: 11,913	Ricoh announces company name change - no more Pentax Ricoh Imaging, just Ricoh. COMPANY NAME CHANGE PENTAX RICOH IMAGING COMPANY, LTD. (President: Noboru Akahane; hereinafter referred to as "Pentax Ricoh") announces the company name change as follows. New company name RICOH IMAGING COMPANY, LTD. (Others except for the company name remain unchanged) Effective Date of the change August 1, 2013 Purpose of the change Pentax Ricoh Imaging Company was formed October 1, 2011 as a wholly owned subsidiary of Ricoh Company Ltd. to provide more consumer–oriented offerings to the market. The company’s goal is to leverage the tremendous strength and awareness of the Ricoh brand along with the superior technical innovation of Pentax products to deliver a world- class consumer experience. Both PENTAX and RICOH products will remain in the market to reinforce the company’s commitment to the business. RICOH IMAGING COMPANY, LTD. remains committed to further strengthening its offerings and presence in the area of consumer camera products and related services. Subsidiaries name change Subsidiaries also change their names as follows: New NameSubsidiaries Country RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. Vietnam RICOH IMAGING PRODUCTS(Philippines) CORPORATION Philippines RICOH IMAGING FRANCE S.A.S France RICOH IMAGING UK LTD. U.K. RICOH IMAGING DEUTSCHLAND GmbH Germany RICOH IMAGING AMERICAS CORPORATION U.S.A. RICOH IMAGING CANADA INC. Canada RICOH IMAGING CHINA CO.,LTD. China Current nameSubsidiaries Country PENTAX RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. Vietnam PENTAX RICOH IMAGING PRODUCTS(Philippines) CORPORATION Philippines PENTAX RICOH IMAGING FRANCE S.A.S France PENTAX RICOH IMAGING UK LTD. U.K. PENTAX RICOH IMAGING DEUTSCHLAND GmbH Germany PENTAX RICOH IMAGING AMERICAS CORPORATION U.S.A. PENTAX RICOH IMAGING CANADA INC. Canada PENTAX RICOH IMAGING CHINA CO.,LTD. China COMPANY NAME CHANGE

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07-01-2013, 06:53 PM	#2
mattt Site Supporter Join Date: Feb 2011 Location: Niagara Photos: Gallery \| Albums Posts: 3,907	Ouch?...

07-01-2013, 06:58 PM	#3
Tonto Inactive Account Join Date: Apr 2010 Location: Wellington Posts: 969	Will still be Pentax cameras, just will be made by Ricoh on the bottom rather than Pentax-Ricoh

07-01-2013, 07:04 PM	#4
kenafein Veteran Member Join Date: May 2011 Location: Southern California Photos: Albums Posts: 4,082	Yeah, previous cameras said Hoya. It still does smart a bit.

07-01-2013, 07:05 PM	#5
interested_observer Loyal Site Supporter Join Date: Jun 2009 Location: Tumbleweed, Arizona Photos: Gallery \| Albums Posts: 5,707	It's their company. Pentax is just a product line now. I just wonder when the "Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies. I guess its like boiling a frog....

07-01-2013, 07:14 PM	#6
VisualDarkness Veteran Member Join Date: Nov 2011 Location: Uppsala, Sweden Photos: Gallery Posts: 4,439	I actually wondered why they even put Pentax in the name in the first place, this is way more logical from Ricoh's perspective.

07-01-2013, 07:18 PM	#7
rawr Veteran Member Join Date: Jun 2009 Posts: 11,913 Original Poster	Originally posted by interested_observer I just wonder when the "Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies. I don't think they would bother doing that. The Pentax brand still has a lot of currency world-wide. Plus I think somewhere a while ago they said the Pentax brand would stay on their DSLR's, and maybe existing Pentax lines, but Ricoh would pretty much go on everything else. Although that still hasn't happened - eg the MX-1.

07-01-2013, 07:25 PM	#8
K57XR Veteran Member Join Date: Feb 2011 Location: Colorado, USA Posts: 830	Originally posted by interested_observer "Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies. Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR....

07-01-2013, 07:31 PM	#9
WillWeaverRVA Site Supporter Join Date: Apr 2011 Location: Richmond, VA Photos: Gallery Posts: 1,071	Originally posted by K57XR Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR.... Of course, watch such a camera be called the "K-GR" or the "GR-K" and be mirrorless...

07-01-2013, 07:37 PM	#10
IchabodCrane Veteran Member Join Date: Sep 2012 Photos: Gallery \| Albums Posts: 1,728	Originally posted by K57XR Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR.... Sony was/is a huge name in consumer electronics. Ricoh certainly is not.

07-01-2013, 07:45 PM	#11
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by IchabodCrane Sony was/is a huge name in consumer electronics. Ricoh certainly is not. And people still don't know what a Sony camera is, just like they don't know what a Sony movie (Columbia Pictures) is..

07-01-2013, 07:46 PM	#12
Fl_Gulfer Veteran Member Join Date: Jul 2007 Location: Florida Gulfer Photos: Albums Posts: 3,054	If they remove the Pentax brand name from the camera's I won't be supporting them in the future. I been happy as a proud Pentax owner these past 7 years and If I can't display that name anymore I'll just keep what I have till it dies and retire from shooting.

07-01-2013, 08:15 PM - 1 Like	#13
stevebrot Otis Memorial Pentaxian Join Date: Mar 2007 Location: Vancouver (USA) Photos: Gallery \| Albums Posts: 42,007	Originally posted by IchabodCrane Sony was/is a huge name in consumer electronics. Ricoh certainly is not. Nope, Ricoh is a huge name in business machines and a long-running maker of photographic products (since 1936). Steve

07-01-2013, 08:22 PM	#14
Old Man Senior Member Join Date: Jul 2011 Location: Indiana Posts: 171	Originally posted by Fl_Gulfer If they remove the Pentax brand name from the camera's I won't be supporting them in the future. I been happy as a proud Pentax owner these past 7 years and If I can't display that name anymore I'll just keep what I have till it dies and retire from shooting. I have been using Pentax for 20 years, and will also retire from shooting if the name is removed.

07-01-2013, 08:24 PM - 2 Likes	#15
cali92rs Veteran Member Join Date: May 2011 Location: Long Beach, CA Posts: 3,354	Originally posted by Old Man I have been using Pentax for 20 years, and will also retire from shooting if the name is removed. Why...?