Originally posted by JimmyDranox I had intended to buy a Pentax 10-17mm this week, to complet my line of lenses. But now I have delayed that purchase. After I've spend more than 4000 euros, it's a problem of trust. A big one for me. And I think that I'm not the only one.
Real question is whom do you trust, or trust not?
You should be asking yourself whether the Pentax twits feeding the common ignorance around have any clue about what is exactly:
- a company name
- a trade mark
- a corporate entity
- a subsidiary
- a brand name
Not a single engineer designing a Pentax branded product, during the almost 50 years of hard work under Asahi Optical, or during the ownership by Hoya, worked
for Pentax. They all worked
on Pentax. They were all employed by Asahi Optical, and by Hoya, and received their salaries and remunerations through Asahi Optical and Hoya. That was their real life. Asahi Optical and Hoya were supporting them and their livelihood. Now that tradition continues under Ricoh.
In reality, Pentax is just an idiom — an idea around a group of products, a philosophy of image taking. Trade marks as such were invented to protect certain well received products and services from ever changing corporate restructuring and human mortality. Ideas give a sense of purpose, and anchor in all that existential turmoil. This is Plato's well developed idea, of long ago. As such, ideas are indestructible, and different people can contribute to their value, as history clearly shows in the case of Pentax.
Most of the engineers who originally worked on Pentax branded products in the early 1950s are, probably, dead by now. They could've never even dreamt about the products such as the K5IIs or the Q7. Or BSI sensors. But the idea still persists, and Pentax is present, with all new people contributing to the idea.
So when talking about the Pentax idiom, Pentax twits and ignoramuses are also tapping into philosophy, which flies well over their heads.