Originally posted by Zygonyx No, about history of corporate company names :
1- Asahi optical company,
2- Pentax Corporation,
3- Hoya Corporation,
4- PRIC, and as from next august 1st : Ricoh Imaging co.
... and market-shares negative evolution during this time period...
What arised to their competitors in the meantime ?
So even the name change from Asahi Optical to Pentax Corporation was a bad thing?
Originally posted by Zygonyx Please don't insist, you know what i mean.
I am patient and loyal Pentax user, but this time i am also worried.
If you were so patient and loyal, you would not be worried about nothing.
Originally posted by Zygonyx It doesn't change the necessity/preference for a unique commercial brand in the mid-term.
And the new corporate name is just uncoherent with PRIC's initial choice.
But you don't know the criteria for that name; how could you see if it's coherent or not? How would you know it wasn't planned from the start?
Originally posted by Zygonyx Not at all (again...), they should just concentrate on Pentax name for the photography segment (as commercial label) if they do want better public recognition and marketing efficiency
Again, by dropping the Ricoh brand? You said: "to keep only with one brand, and this brand should be Pentax".
What company would drop their own brand, after acquiring another?
Originally posted by Zygonyx It costs administrative, furnitures and overheads.
But the heaviest cost is "aura" depletion.
I see you're making no effort to estimate/justify your "costly" claim. Maybe you don't know if it's indeed "costly" or not?
"Aura depletion" is irrelevant outside some small Pentax communities like this one.
Originally posted by Zygonyx In comparison, what kind of decisive/significant product innovations do we find with PRIC under the Pentax brand ?
=> the new HD coating , the new 645 DFA 90mm with internal shake reduction, the new sensor in Q-7, the new MX-1 are rather minor efforts to date, some of them initialised before Ricoh's take-over.
And desperately nothing significantly new has been achieved for the K-mount , representing the core Pentax business (removing AA filter in K-5II ? not significant ; DA 560mm : product studies launched before take-over)
The decision to complete and launch these projects - which Hoya postponed or cancelled - proves that Ricoh is serious about Pentax.
And if even the only stabilized DMF solution (with in-lens SR, something new for Pentax) is a minor effort for you...
By the way, the Galaxy NX is a failure as a photographic product.