Originally posted by reivax I don't care what the name of the company is as long as the camera still says Pentax. I would definitely start my transition to another company if the cameras no longer said Pentax on them. To me, it seems like the next logical step, after dropping the Pentax name from cameras (I understand that's not what is happening right now), would be to drop the K-mount. If I'm going to have to use an adapter to use my lenses, then it might as well be on a camera that has more third party support than Pentax/Ricoh.
Pentax and the K-mount are the only thing that have kept me on board. I haven't purchased a lens in a while because I am very unsure of the direction that Ricoh is taking Pentax. I can't make anymore big investments in a company that has only shown me its ability to use the same sensor over and over again and hope that it gets people excited with new colors. I know their current strategy is to get new users, but what about the current users? I hope I don't sound like I'm whining, I'm really not trying to, but that is just how I feel. I probably don't need anything more than 16 megapixels, but better low-light capabilities, tethering, and auto-focus speed sure do sound great.
The company name change doesn't make me worry, but any more changes might rock the boat a little too much.
I, too, feel the same. I have always been proud to carry a camera with Pentax stamped on it. The size, toughness, and other unique features has kept me away from other brands and have even overlooked the long wait for feature improvements and innovations, many of the technical problems, and outright bad customer service/repair problems. Removing the Pentax name will make it easier to move to Nikon or even a Sony. Even the Canon, which I'm not too crazy about usually, is starting to look like a good alternative with the new 70D, a camera with nice features such as the articulating touchscreen in a weather resistant, although plastic ala K30, body.
I think Ricoh bought Pentax for the DSLR's first, the K-mount second, and lastly, the name. So it is not farfetched that the Pentax brand will eventually go the way of Minolta. But that will not happen until they have a much bigger DSLR market share. BTW, Ricoh have used the K-mount in their film cameras since the mid-80's, so there is some legacy involved and I don't think they will forgo the K-mount anytime soon.