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07-01-2013, 06:41 PM   #1
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Ricoh announces company name change - no more Pentax Ricoh Imaging, just Ricoh.

COMPANY NAME CHANGE

PENTAX RICOH IMAGING COMPANY, LTD. (President: Noboru Akahane; hereinafter referred to as "Pentax Ricoh") announces the company name change as follows.

New company name

RICOH IMAGING COMPANY, LTD.
(Others except for the company name remain unchanged)

Effective Date of the change

August 1, 2013

Purpose of the change

Pentax Ricoh Imaging Company was formed October 1, 2011 as a wholly owned subsidiary of Ricoh Company Ltd. to provide more consumer–oriented offerings to the market.

The company’s goal is to leverage the tremendous strength and awareness of the Ricoh brand along with the superior technical innovation of Pentax products to deliver a world- class consumer experience.

Both PENTAX and RICOH products will remain in the market to reinforce the company’s commitment to the business.

RICOH IMAGING COMPANY, LTD. remains committed to further strengthening its offerings and presence in the area of consumer camera products and related services.


Subsidiaries name change

Subsidiaries also change their names as follows:

New NameSubsidiaries Country
RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. Vietnam
RICOH IMAGING PRODUCTS(Philippines) CORPORATION Philippines
RICOH IMAGING FRANCE S.A.S France
RICOH IMAGING UK LTD. U.K.
RICOH IMAGING DEUTSCHLAND GmbH Germany
RICOH IMAGING AMERICAS CORPORATION U.S.A.
RICOH IMAGING CANADA INC. Canada
RICOH IMAGING CHINA CO.,LTD. China

Current nameSubsidiaries Country
PENTAX RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. Vietnam
PENTAX RICOH IMAGING PRODUCTS(Philippines) CORPORATION Philippines
PENTAX RICOH IMAGING FRANCE S.A.S France
PENTAX RICOH IMAGING UK LTD. U.K.
PENTAX RICOH IMAGING DEUTSCHLAND GmbH Germany
PENTAX RICOH IMAGING AMERICAS CORPORATION U.S.A.
PENTAX RICOH IMAGING CANADA INC. Canada
PENTAX RICOH IMAGING CHINA CO.,LTD. China

COMPANY NAME CHANGE

07-01-2013, 06:53 PM   #2
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Ouch?...
07-01-2013, 06:58 PM   #3
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Will still be Pentax cameras, just will be made by Ricoh on the bottom rather than Pentax-Ricoh
07-01-2013, 07:04 PM   #4
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Yeah, previous cameras said Hoya. It still does smart a bit.

07-01-2013, 07:05 PM   #5
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It's their company. Pentax is just a product line now. I just wonder when the "Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies. I guess its like boiling a frog....

07-01-2013, 07:14 PM   #6
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I actually wondered why they even put Pentax in the name in the first place, this is way more logical from Ricoh's perspective.
07-01-2013, 07:18 PM   #7
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QuoteOriginally posted by interested_observer Quote
I just wonder when the "Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies.
I don't think they would bother doing that. The Pentax brand still has a lot of currency world-wide. Plus I think somewhere a while ago they said the Pentax brand would stay on their DSLR's, and maybe existing Pentax lines, but Ricoh would pretty much go on everything else. Although that still hasn't happened - eg the MX-1.
07-01-2013, 07:25 PM   #8
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QuoteOriginally posted by interested_observer Quote
"Pentax" logo is removed and the "Ricoh" logo goes on the front of the bodies.
Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR....

07-01-2013, 07:31 PM   #9
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QuoteOriginally posted by K57XR Quote
Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR....
Of course, watch such a camera be called the "K-GR" or the "GR-K" and be mirrorless...
07-01-2013, 07:37 PM   #10
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QuoteOriginally posted by K57XR Quote
Sony did it to Minolta. I won't be surprise if the next "big-release" will have the Ricoh logo on them........"All new Ricoh Full Frame dSLR....
Sony was/is a huge name in consumer electronics. Ricoh certainly is not.
07-01-2013, 07:45 PM   #11
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QuoteOriginally posted by IchabodCrane Quote
Sony was/is a huge name in consumer electronics. Ricoh certainly is not.
And people still don't know what a Sony camera is, just like they don't know what a Sony movie (Columbia Pictures) is..
07-01-2013, 07:46 PM   #12
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If they remove the Pentax brand name from the camera's I won't be supporting them in the future. I been happy as a proud Pentax owner these past 7 years and If I can't display that name anymore I'll just keep what I have till it dies and retire from shooting.
07-01-2013, 08:15 PM - 1 Like   #13
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QuoteOriginally posted by IchabodCrane Quote
Sony was/is a huge name in consumer electronics. Ricoh certainly is not.
Nope, Ricoh is a huge name in business machines and a long-running maker of photographic products (since 1936).


Steve
07-01-2013, 08:22 PM   #14
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QuoteOriginally posted by Fl_Gulfer Quote
If they remove the Pentax brand name from the camera's I won't be supporting them in the future. I been happy as a proud Pentax owner these past 7 years and If I can't display that name anymore I'll just keep what I have till it dies and retire from shooting.
I have been using Pentax for 20 years, and will also retire from shooting if the name is removed.
07-01-2013, 08:24 PM - 2 Likes   #15
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QuoteOriginally posted by Old Man Quote
I have been using Pentax for 20 years, and will also retire from shooting if the name is removed.
Why...?
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