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07-15-2013, 08:16 PM - 1 Like   #1
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Ricoh's creative ads for Pentax


It is very nicely done, and I like it a lot.


Here is the hi-def version from the Pentax Japan website.

The production of the TV ad was serious, which the video from set confirms too:

From the set

Overall, a very compelling advertising & entertaining effort.

07-15-2013, 08:43 PM   #2
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It's the same actor from the previous Q commercials I think
07-15-2013, 09:24 PM   #3
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Nice, same theme with the cads too. Thanks for sharing.
07-15-2013, 09:32 PM   #4
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He looks like a nice young man - not cad-like at all...

07-16-2013, 04:47 AM   #5
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QuoteOriginally posted by Uluru Quote
The production of the TV ad was serious, which the video from set confirms too:

From the set

Overall, a very compelling advertising & entertaining effort.
That's a neat sling bag shown at 2:36, looks like it was designed specifically for the Q, with miniature lens inserts. Hope they offer that worldwide.

TFS.
07-16-2013, 07:16 AM   #6
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Here is the previous ad in the series for the Q10. First time trying to post a youtube link - might not work.

07-16-2013, 07:20 AM   #7
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And just out of interest, here is the K-30 one with the same actor from last year.


Back in the Hoya days . . .


I think they must have changed ad agency since that one.
07-16-2013, 07:29 AM   #8
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Here are some commercials from other camera makers, so you can compare their approach.





I think the Pentax Q ones are much better and, along with the Canon one, they have many more views on Youtube.

07-16-2013, 07:37 AM - 1 Like   #9
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His name is Osamu Mukai, he was also the endorser of the K-30 in Japan

I just watched this movie called I Have To Buy New Shoes 2012

featuring Osamu Mukai and a Ricoh GXR IV I believe and I saw at the credits that Ricoh was one of the sponsor of this movie.

I wish there was a pentax on this film as well. Oh well at at least Ricoh is doing it's advertisement and trying to tap on early 20's market.

07-16-2013, 08:14 AM   #10
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He's good looking
07-16-2013, 08:25 AM   #11
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Canon has a lot of money for hiring 2 big names Yui Aragaki (F) and Satoshi Tsumabuki (M)
and Olympus Aoi Miyazaki a lot of Japanese ladies will get crazy over those cameras and ads.
07-17-2013, 11:44 AM   #12
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I'd love to see some ads running in the US!
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