Originally posted by dagaetch
So I was thinking as I read this that "until Pentax is sold in Best Buy they won't gain market share", but then I realized that may not be true anymore. Does anyone know where the majority of camera bodies are bought these days? Is it Best Buy, or online at Amazon, or elsewhere?
Just about my home market, The Netherlands. We have about 5 large internetshops wich have the main market when it comes to serious camera's. They all have one or two real stores you can visit and ask for help and to touch a camera. All sell Pentax, but just two off them have a lot off items in stock (one even has DA 560mm/f5.6 in stock). You can leave all off them with a camera and a lens, zo sales are made.
Then there is Media Markt (or named Saturn), wich is a large chain of electronica shops in Europe. They have a huge camera division and only a few stores also sell Pentax (near the border with Germany). They have mainly the market for hobby and family and sell mostly things that Canon (Nikon, Samsung and Sony are also on the shelfs) sells under the 7D. Not the cheapest stores, since the internetshops are mostly cheaper and have more lens options, but convenient since it is always around in the next shoppingcity. They have a marketshare of around 25 % in this camerapart. They do sell FF, but not many, since those customers mostly know more about camera's and pricing, but some D600 with kitlens may leave the shop. They have a weekly brochure that gets to all 7 million houses in The Netherlands.
Then there are the small shops wich have a hard time to survive for the last 5 years and with the current econimics are closing down fast.