Quote: Most puzzling part of all this is that IFA is the consumer electronics show, not a photography expo. That someone will launch a 645D successor and lenses surrounded with ranges of new refrigerators, vacuum cleaners, coffee machines and home appliances, sounds totally crazy.
Expos:
EUROPEAN & WORLDWIDE
Internationale Funkausstellung Berlin:
IFA had more than 100,000 visitors in 2007 and then was the world's largest trade fair. It especially appeals to European retailers and purchasers - almost everyone is represented in Berlin. In addition, the IFA remains a "public event", which offers interested consumers a lot of information and entertainment.
Photokina - the world's largest trade fair for the photographic and imaging industries - is only held biennially. IFA seems to fill this gap. E.g. Canon has its own tent at IFA every second year.
EUROPEAN
The next interesting expo in Europe would be the "Salon de la Photo 2013" (November 7-11) in Paris:
http://cepic.org/events/2013/03/salon_de_la_photo_2013 http://cepic.org/congress/2013/programme
PENTAX RICOH IMAGING FRANCE was present there in 2012:
PENTAX RICOH IMAGING FRANCE S.A.S - Salon de la Photo https://www.pentaxforums.com/forums/general-photography-industry/204664-penta...to-2012-a.html
Please note that PENTAX RICOH IMAGING FRANCE nowadays is the European headquarters of PENTAX RICOH IMAGING COMPANY, LTD.
JAPAN
The next interesting expo in the home-market of Ricoh probably is "CP+ 2014" (February 13-16) in Yokohama:
CP+ CAMERA & PHOTO IMAGING SHOW 2014
However, this event is months away.
Question:
So, if a new product has to be announced in a not too distant future, how would you proceed?
Even if only 1% of the about 100,000 visitors is really interested in your products, this would result in 1,000 likely buyers.
Furthermore, there is free advertising in newspapers, commercial spots etc.
There are lots of announcements at IFA:
IFA - Press Dates
But only three [!] will be available as live video:
IFA-TV
The contact for the interview is a Senior Account Manager at a leading global public relations agency (Weber Shandwick).