Originally posted by Uluru Let's observe it: if I were Ricoh, and my good reputation, long terms plans I have and excitement I see in making things others haven't dreamt about are the stakes, then what is presented as the next Pentax product cannot be a flop.It mustn't be a flop. Not a semi-finished product that catches up in 2 years, or three. It must be so good the day it's announced it will sell itself without any sales effort.
If it's an FF, the first day after the announcement will mark the 1,000,000 preorders worldwide, and will be the top ranking camera in sales in a decade — that kind of product I'd be interesting in making.
I'm sure that would make everyone happy - but you do understand that is
precisely the old Pentax, Right?
Get nothing right for years - nothing! - than toss up a glorious Hail Mary Pass product that will SAVE THE COMPANY, that really is sublime, something sweet and new, something for all the reviewers to write about. PENTAX IS BACK!! Then fail to execute. A living corporate example of Fear of Success.
If Ricoh really is different it will be different. Very Very good new product, iteratively and constantly improved, constant small marketing, something new every month, in the news every week, solid, dependable, no surprises, no disappointments, good service, good warranties,
for now a little more consumer-oriented than we would like,
for now no pretense about semi-professional stuff in K-mount (see 645).
In short, an
alternative to CaNikon, not
another CaNikon.