Originally posted by Uluru One of key points Olympus wanted to show in the show in Melbourne, was how well the E-M1 goes against the FF camera. Photographers were invited to test both cameras on the spot, using professional studio lighting and professional models, and print results on an A2 and even larger. There was no way to judge which one was which.
I'll say again, it was pity that people representing Ricoh didn't do the same to demonstrate K5II and DA HD Ltds.
If you need a professional studio, that creates perfect lighting conditions, with professional models, which are no doubt professionally groomed to show zero flaws, just to mimic the IQ of larger format gear with a smaller format camera, then that tells me that latter gear must be a lot better.
Only pro's have studios to play in, and the skills, knowledge and experience to overcome the disadvantages of smaller format cameras. The amateur enthusiasts on the other hand wants to have the same high IQ when they're running around after their kids, grandkids and pets. And when they're taking pics late at night at parties, at amusement parks, concerts. And when they're landscaping on their holidays at any given time of the day.
So I think such demonstrations work backwards.