I just finished reading the broken-English translation of the article translated by Google.
I got a very good feeling that at least from a PR perspective the company has a vision. In summary:
* The Pentax brand name will stay. It will be reserved for "higher end" products like the current K-line, the current Q-line, and the upcoming FF when the technical team figures out all the in's-and-out's.
* There will be a FF Pentax when Pentax/Ricoh and it will come on their schedule. It's not just about megapixels and sensors. There is a whole engine surrounding the sensor to make sure the IQ is good.
* The company is seemingly more excited about the Q-line. There is more room for product growth and market growth. Personally I think we'll see something happen in the Q-line before we see a FF DSLR. That's not necessarily a bad thing. Gotta follow the cash (or potential of it). Given a choice between upgrading from my K-30 to a FF or upgrading my Fuji P&S to a Q I would get a Q but that's just me.
* I didn't see anything (unless I missed it) written about the current of compacts, sports optics, and Ricoh's. Those products may either be too insignificant to mention or may be the first to be rebranded. It's less risky to play with those than a more flagship-like product such as the K-line.
* The company may not be doing "enough" R&D but they're at least doing something as can be evidenced by the transparent shell and cut-away displays of their cameras. You have to admit that those pictures were pretty cool!
* Being a nuts and bolts kind of guy I still don't understand the colors. Then again, it makes for a great marketing splash. I do sort of want a yellow bodied camera.