RIAC Hires Marketing Manager

cfraz · 08-14-2013, 05:24 PM

PENTAX - Ricoh Imaging Americas Corporation Expands Team with Appointment of Brian McIntosh as Director of Marketing

Looks like they want to focus on online presence and communications with user community. If executed well, this change could be very good for Pentax in the U.S.

**OldPentaxFan** · 08-14-2013, 05:36 PM - **1 Like**

Stealing a line from Artie Johnson....."Very Interesting"

We really won't know what to do if Pentax starts advertising.

jamarley · 08-14-2013, 05:47 PM

This might be a good time to impress upon the new guy our allegiance to the Pentax name. I suggest someone with some clout or gravitas get in touch with Mr. McIntosh post haste. I'm sure the moderators could draw on the enthusiasm, persuasiveness, and writing ability of the membership of Pentax Forums to drive home this point in a manner befitting our illustrious group!

**LaurenOE** · 08-14-2013, 05:53 PM

Brian McIntosh - from LinkedIn

"A seasoned marketing professional with more than 20 years of experience in marketing strategy and execution, management consulting, advertising and brand management. A respected leader with the ability to assemble and manage cross-functional teams, fostering an environment for team success. Developed brand strategies for multiple National brands such as Canon, Sony, HP, Samsung, Microsoft, AT&T, Select Comfort, Ford Motors, Western Union and Kraft Foods.

My experience includes the development, execution and management of marketing activities, including Digital Marketing, Social, e-Commerce, Channel/Product Marketing, Advertising, Brand Development, and Strategy Articulation.

As a thought leader for marketing I have written several whitepapers on Marketing Effectiveness and have appeared as a speaker at the Association of National Advertisers, The Customer Experience Summit, Marketing Operations Executive Summit Series, and Brand Execution Forums"

The question is...what is his take on Pentax?

**maxfield_photo** · 08-14-2013, 05:55 PM - **1 Like**

There's a marketing department at Pentax?

Docrwm · 08-14-2013, 06:04 PM

I love the self-written self-descriptions of those in the business community. Most people would blush to write such things about themselves. Ah well, I hope he can actually help with Pentax's marketing in a positive way. I know what I'd tell him he ought to do first, but then I bet some here could guess.

BirdDude007 · 08-14-2013, 06:12 PM

Originally posted by maxfield_photo

There's a marketing department at Pentax?

Apparently they do now, I'm just as surprised as you

**LaurenOE** · 08-14-2013, 06:20 PM

One of his white papers while he was part of Hitachi consulting.

http://www.hitachiconsulting.com/files/pdfRepository/WP_HCC_MRM.pdf

**monochrome** · 08-14-2013, 06:27 PM

All is developing as has been foretold.

I remain convinced Pentax under Hoya outsourced everything, including website design and maintenance, to a series of contract companies. This is the first of many steps (IMHO) to bring back in house many elements of the Americas Division sales, service and support functions. Such steps are part and parcel of the strategy to restore a modern Dealer Distribution Network that complements and thrives next to internet sales.

**lukulele** · 08-14-2013, 07:00 PM

Originally posted by monochrome

All is developing as has been foretold.

I remain convinced Pentax under Hoya outsourced everything, including website design and maintenance, to a series of contract companies. This is the first of many steps (IMHO) to bring back in house many elements of the Americas Division sales, service and support functions. Such steps are part and parcel of the strategy to restore a modern Dealer Distribution Network that complements and thrives next to internet sales.

Monochrome,
I do hope this is part of the "plan." However, after just retiring from public education, the most useful white paper is "on the wall in the stall."

**monochrome** · 08-14-2013, 07:10 PM - **1 Like**

Which public education entity is driven by the profit motive?

Winder · 08-14-2013, 07:28 PM

Originally posted by maxfield_photo

There's a marketing department at Pentax?

LiveLeak.com - Milton Lumbergh
History of Pentax marketing dept.

Fl_Gulfer · 08-14-2013, 07:46 PM

What are they going to Market?

**monochrome** · 08-14-2013, 07:58 PM

Originally posted by Fl_Gulfer

What are they going to Market?

3 dslr's* and lenses
2 Q's, lenses and accessories
1 professional 645 and lenses
Specialty compacts (WG and Ricoh GR)
Ricoh cameras as released
Compacts
Sport optics
Other good stuff that will soon be announced possibly beginning September 5th
- Interesting timing on this hire, BTW

When viewed this way it really is an ambitious lineup - they just need volume in the developed world.

* at least

Adam G · 08-14-2013, 10:01 PM

I hope snark tastes good with crow.

08-14-2013, 05:24 PM	#1
cfraz Veteran Member Join Date: Jan 2009 Location: Oregon, USA Posts: 521	RIAC Hires Marketing Manager PENTAX - Ricoh Imaging Americas Corporation Expands Team with Appointment of Brian McIntosh as Director of Marketing Looks like they want to focus on online presence and communications with user community. If executed well, this change could be very good for Pentax in the U.S.

08-14-2013, 06:27 PM	#9
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	All is developing as has been foretold. I remain convinced Pentax under Hoya outsourced everything, including website design and maintenance, to a series of contract companies. This is the first of many steps (IMHO) to bring back in house many elements of the Americas Division sales, service and support functions. Such steps are part and parcel of the strategy to restore a modern Dealer Distribution Network that complements and thrives next to internet sales. Last edited by monochrome; 08-14-2013 at 06:37 PM.

08-14-2013, 07:58 PM	#14
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by Fl_Gulfer What are they going to Market? 3 dslr's* and lenses 2 Q's, lenses and accessories 1 professional 645 and lenses Specialty compacts (WG and Ricoh GR) Ricoh cameras as released Compacts Sport optics Other good stuff that will soon be announced possibly beginning September 5th Interesting timing on this hire, BTW When viewed this way it really is an ambitious lineup - they just need volume in the developed world. * at least Last edited by monochrome; 08-14-2013 at 08:06 PM.

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08-14-2013, 05:36 PM - 1 Like	#2
OldPentaxFan Site Supporter Join Date: Aug 2012 Location: Independence, MO via North Carolina Photos: Gallery \| Albums Posts: 366	Stealing a line from Artie Johnson....."Very Interesting" We really won't know what to do if Pentax starts advertising.

08-14-2013, 05:47 PM	#3
jamarley Site Supporter Join Date: Dec 2010 Location: New Jersey Photos: Gallery Posts: 409	This might be a good time to impress upon the new guy our allegiance to the Pentax name. I suggest someone with some clout or gravitas get in touch with Mr. McIntosh post haste. I'm sure the moderators could draw on the enthusiasm, persuasiveness, and writing ability of the membership of Pentax Forums to drive home this point in a manner befitting our illustrious group!

08-14-2013, 05:53 PM	#4
LaurenOE Site Supporter Join Date: Sep 2009 Location: Back in Florida, but worldwide gigs! Photos: Albums Posts: 3,690	Brian McIntosh - from LinkedIn "A seasoned marketing professional with more than 20 years of experience in marketing strategy and execution, management consulting, advertising and brand management. A respected leader with the ability to assemble and manage cross-functional teams, fostering an environment for team success. Developed brand strategies for multiple National brands such as Canon, Sony, HP, Samsung, Microsoft, AT&T, Select Comfort, Ford Motors, Western Union and Kraft Foods. My experience includes the development, execution and management of marketing activities, including Digital Marketing, Social, e-Commerce, Channel/Product Marketing, Advertising, Brand Development, and Strategy Articulation. As a thought leader for marketing I have written several whitepapers on Marketing Effectiveness and have appeared as a speaker at the Association of National Advertisers, The Customer Experience Summit, Marketing Operations Executive Summit Series, and Brand Execution Forums" The question is...what is his take on Pentax?

08-14-2013, 05:55 PM - 1 Like	#5
maxfield_photo Site Supporter Join Date: Mar 2011 Location: Cincinnati, OH Posts: 1,216	There's a marketing department at Pentax?

08-14-2013, 06:04 PM	#6
Docrwm Veteran Member Join Date: Sep 2010 Location: Somewhere in the Southern US Photos: Gallery \| Albums Posts: 12,285	I love the self-written self-descriptions of those in the business community. Most people would blush to write such things about themselves. Ah well, I hope he can actually help with Pentax's marketing in a positive way. I know what I'd tell him he ought to do first, but then I bet some here could guess.

08-14-2013, 06:12 PM	#7
BirdDude007 Pentaxian Join Date: Jun 2009 Location: Las Vegas NV Photos: Albums Posts: 782	Originally posted by maxfield_photo There's a marketing department at Pentax? Apparently they do now, I'm just as surprised as you

08-14-2013, 06:20 PM	#8
LaurenOE Site Supporter Join Date: Sep 2009 Location: Back in Florida, but worldwide gigs! Photos: Albums Posts: 3,690	One of his white papers while he was part of Hitachi consulting. http://www.hitachiconsulting.com/files/pdfRepository/WP_HCC_MRM.pdf

08-14-2013, 07:00 PM	#10
lukulele Site Supporter Join Date: Jul 2010 Location: Blue Ridge Escarpment, North Carolina, US Photos: Gallery \| Albums Posts: 1,850	Originally posted by monochrome All is developing as has been foretold. I remain convinced Pentax under Hoya outsourced everything, including website design and maintenance, to a series of contract companies. This is the first of many steps (IMHO) to bring back in house many elements of the Americas Division sales, service and support functions. Such steps are part and parcel of the strategy to restore a modern Dealer Distribution Network that complements and thrives next to internet sales. Monochrome, I do hope this is part of the "plan." However, after just retiring from public education, the most useful white paper is "on the wall in the stall."

08-14-2013, 07:10 PM - 1 Like	#11
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Which public education entity is driven by the profit motive?

08-14-2013, 07:28 PM	#12
Winder Pentaxian Join Date: Apr 2010 Location: Tennessee Posts: 6,617	Originally posted by maxfield_photo There's a marketing department at Pentax? LiveLeak.com - Milton Lumbergh History of Pentax marketing dept.

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08-14-2013, 07:46 PM	#13
Fl_Gulfer Veteran Member Join Date: Jul 2007 Location: Florida Gulfer Photos: Albums Posts: 3,054	What are they going to Market?

08-14-2013, 10:01 PM	#15
Adam G Senior Member Join Date: May 2012 Photos: Gallery Posts: 140	I hope snark tastes good with crow.