Originally posted by dcshooter It is when:
1) Ricoh is continuing to happily churn out Pentax-labeled products
2) In the time since the Pentax mark began to be used on Japanese cameras in 1957, a company with "Pentax" in the name has existed for less than eleven years (2002-2006 as the Pentax Corporation, 2006-2011 as Hoya Pentax, and 2011-2013 as Pentax-Ricoh Imaging Co).
So Pentax is back to being a line of products rather than a company name? Big deal.
In a very short amount of time:
1. the name Pentax disappeared online. (Pentax website, Pentax Facebook, etc all turning into Ricoh;
2. the company renamed itself from Pentax Ricoh Imaging to just Ricoh;
3. relabelled one of their most important product lines to not show Pentax anymore, and not show the Pentax-green stripe, but the Ricoh-red stripe;
4. removed the Pentax name from the latest point and shoot. (Announced today.)
What? You all think it's going to stop now suddenly? That's called denial.
And I think the fans have every right to complain when their brand is being but to sleep like that. It's not going to help, but it's their right.