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08-28-2013, 02:25 PM   #301
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You accuse me of being in denial? Every single one of your points is a distortion or irrelevancy cherry-picked to fit your paranoid fantasy.

QuoteOriginally posted by Clavius Quote
In a very short amount of time:
1. the name Pentax disappeared online. (Pentax website, Pentax Facebook, etc all turning into Ricoh;
They changed the domain name. The Pentax logo and name are still all over the relevant sections containing the Pentax lines

QuoteOriginally posted by Clavius Quote
2. the company renamed itself from Pentax Ricoh Imaging to just Ricoh;
And? Pentax was manufactured for decades by a company called Asahi, yet no one seemed to forget that Pentax was a line of cameras.

QuoteOriginally posted by Clavius Quote
3. relabelled one of their most important product lines to not show Pentax anymore, and not show the Pentax-green stripe, but the Ricoh-red stripe;
Funny, all the lenses do still say Pentax-DA on the name ring if you would actually bother to look. The side logo in addition to the name ring and the green stripe are both recent introductions with no long history to the Pentax brand (and certainly not of any significance to your apparently brand-obsessed customers). And there is no "Ricoh Red" ring. Last time I checked, Ricoh hadn't been manufacturing SLR lenses for decades when they bought Pentax, and the earlier lenses had no such ring.

QuoteOriginally posted by Clavius Quote
4. removed the Pentax name from the latest point and shoot. (Announced today.)
They removed nothing. Do you mean the new wholly-Ricoh developed Pont and Shoot with typical Ricoh styling and interface ? Last time I checked, the Pentax Signature Optio line was still labeled as Pentax.

08-28-2013, 02:48 PM - 3 Likes   #302
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After reading this thread although admittedly not in its entirety, the only thing I can surmise is that this forum must be a labor of love for Adam.
08-28-2013, 02:58 PM - 1 Like   #303
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I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing.
08-28-2013, 03:06 PM   #304
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QuoteOriginally posted by melvis2 Quote
After reading this thread although admittedly not in its entirety, the only thing I can surmise is that this forum must be a labor of love for Adam.
Haha, that's for sure. Thank you Adam!

08-28-2013, 03:31 PM   #305
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QuoteOriginally posted by Blacknight659 Quote
I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing.
I totally agree. It's not like the older Limiteds will start becoming bad lenses all of a sudden They're superb lenses that have just been made even better. This is exciting news, especially since low budget people like me might actually end up with an older Limited lens in my bag in the near future
08-28-2013, 03:33 PM   #306
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QuoteOriginally posted by Blacknight659 Quote
I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing.
Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8.
If the first version was this sharp then the HD coatings should only be better...




P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo.

Last edited by theperception2008; 08-28-2013 at 03:35 PM. Reason: added post script.
08-28-2013, 03:39 PM   #307
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Ricoh is not going to make lots of money just by pleasing existing Pentaxians. I'd guess that even if every single member here were to buy something, it wouldn't result in a sufficient increase in company revenue. New entrants into the system are sorely needed.

A lineup of new, high quality (and gorgeous looking) lenses cannot hurt when it come to attracting new buyers.
08-28-2013, 03:43 PM - 11 Likes   #308
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It hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax.

Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery. Something like a man waking up after a long night in a local hangout, sleep in the gutter, now coming again to his senses and washing up his face.

Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned. It's the new house, or rather, it's what an old one could have been long ago.

It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time (because Pentax was lagging behind everyone horribly) but a few steps ahead in the future too. And that is what confuses many.

When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line.


Last edited by Uluru; 08-28-2013 at 03:56 PM.
08-28-2013, 03:51 PM   #309
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QuoteOriginally posted by Uluru Quote
t hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax.

Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery.

Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned.

It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time because Pentax was lagging behind everyone horribly, but a few steps ahead in the future too. And that is what confuses many.

When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line.
Well put! +1
08-28-2013, 03:57 PM   #310
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QuoteOriginally posted by theperception2008 Quote
Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8.


P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo.
on a car
08-28-2013, 03:58 PM - 1 Like   #311
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QuoteOriginally posted by theperception2008 Quote
Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8.
If the first version was this sharp then the HD coatings should only be better...




P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo.
The texture of the surface is confusing. Either its wet concrete, or frozen water of some sort.

I agree the HD lens may have an advantage. To ChristianRock's point, I am willing to take the older version and save a few dollars. Saying that... we still haven't seen any images from the new lenses. Some side by sides may reveal wonderful improvements.

PS. Nice shot.
08-28-2013, 03:59 PM   #312
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QuoteOriginally posted by Uluru Quote
It hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax.

Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery. Something like a man waking up after a long night in a local hangout, sleep in the gutter, now coming again to his senses and washing up his face.

Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned. It's the new house, or rather, it's what an old one could have been long ago.

It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time (because Pentax was lagging behind everyone horribly) but a few steps ahead in the future too. And that is what confuses many.

When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line.
nice perspective uluru.
08-28-2013, 04:18 PM   #313
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QuoteOriginally posted by Deimos Quote
This place is starting to sound like dpreview. Just a bunch of whiners, many of whom have already left Pentax, but come back spitting venom over anything and everything done by a company who frankly is making smart business decisions. I guess the problem for many is Ricoh/Pentax isn't dying as fast as they had hoped.

Green or Red ring, seriously? Who gives a f#$k? There is a green ring on the kit lens and consumer lenses, its called differentiation. No more logo tackily glued on the front, its called cost savings, production efficiency and more elegant design. Nobody bitching in this thread would even want to buy these anyways as they already have the old versions, or a Nikon FF and guess what? They arent made for you anyways...they are made for new customers and new products to come. Prices are a bit high to start? Yeah its Pentax that is how every release starts off...

The problem with Ricoh and Pentax is not the company or their products it is the negativity of a bunch of cranky old whiners tired of their hobby with nothing better to do than put down progress and cry about everything that they have no intent on purchasing.
Spot on.
08-28-2013, 04:24 PM   #314
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QuoteOriginally posted by Uluru Quote
It hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax.
I agree we're seeing rebranding in action. But I think many others see that as well, and that's what is upsetting them. Red stripe instead of green: "Oh the humanity!" Or in another thread a crappy little point and shoot camera with the Ricoh logo instead of Pentax - "Oh this can't be happening. Now I can't use Pentax in my business any longer."

The irony is that those making the most noise about the changes are the same folks who seem to think Pentax have done nothing right in at least the last decade, that Pentax management are all cluless dolts, that every new product released in recent memory is fatally flawed, and that anyone who likes anything with the name Pentax on it is a mindless fanboy.

It's curious indeed that those who hate Pentax so passionately go so ballistic at the idea that Pentax is going to be different.
08-28-2013, 04:32 PM   #315
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Pentax is now just a product line within another company that also happens to make cameras - that's the reality. They've merged the cameras departments and are in the process of redefining PENTAX as a brand - they have to do that if they want to have a future. PENTAX cannot remain the same and be successful and they've just been very lucky to survive this long under the circumstances. Next years model of the same car you own might take a few weeks to "learn to like" but eventually most people accept the changes and so it must be for Pentax to go forward.

I'm looking forward to one of those tasty HD DA 40's for my K-5 and K-01.

How would you have reacted had Nikon or Canon bought PENTAX instead of Ricoh?
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