I predict that in 5 years we will be thinking "Ricoh" as we used to think "Pentax". Pentax will still be the brand, but Ricoh will be the company. That is the reality already but we have not yet made the mental adjustment required to think of Ricoh as "our" company, yet. But it will happen, Ricoh will gradually (or maybe not gradually) transition our mind set to that.
Pentax the cute, quirky company we loved (for some reason) is gone. Ricoh has picked up the baton and I think will go far with it.
Worrying about what name is on the packaging is downright silly. Don't we have new cameras to play with? (Mine says "out for delivery"
)