Originally posted by Uluru Actually, if I were Ricoh, I'd double those new, current prices, and double smack all the pretenders. What is ridiculous in all this story is that no one would complain about same or worse prices if the company was Canon — they'd accept it as normal, and quite suitable to Canon's rank. And when purchased, people would treasure them more like they do with Canon L glass.
But in case of Pentax, everything must be undervalued to be "up to scratch".
Quod licet Iovi, non licet bovi, was never truer than in case of Pentax and other brands.
To me personally, the positioning of the Limiteds made more sense to me 18 months ago; "splurge" lenses for amateurs who appreciate superior optical performance and build quality at a "take everywhere" size.
They sat comfortably between the DA series primes/zooms and the DA* series, which features fast apertures, weather sealing, and silent focusing. In short, the Limiteds were premium and the DA*s were professional.
Now the Limiteds are entering full-luxury mode, but they don't have lower cost alternatives besides the (tightly clustered by focal length, and overpriced compared to Pentax's competitors' offerings) DA primes.
The DA 70, for example, at $750 may as well not exist as far as my budget is concerned.
Anyway, these are the thoughts of one recently-converted Pentaxian who feels the Limiteds slipping out of reach. More could be said, but it's tiresome typing on this tablet and it's almost 2am. :-)