New HD DA Limited lenses

Clavius · 08-28-2013, 01:59 PM

Originally posted by robbiec

@clavius
I also do not understand why your clients are more interested in the branding of your tools than the finished result!

Brand recognition by clients is very important. A lot of the clients that I serve still remember Pentax as one of worlds best optics manufacturers. Customer is king. A few required me to shoot FF, so I go out and buy a Canon 5DMKII, simple. Photography is one thing, but knowing your customers is just plain smart business in any business. They do teach you that when you take photography classes you know. At least, they did in my time.

**mattb123** · 08-28-2013, 02:04 PM

I don't think most of my clients have any idea what brand camera I shoot with or would care if they did.

**monochrome** · 08-28-2013, 02:16 PM

Originally posted by Clavius

Brand recognition by clients is very important.

If you really, truly mean that I empathize with you - really, I do. A major part of your business identity is changing and you have no control over the change - you are entirely dependent on what Ricoh decides it wants Pentax to be, and that might change the channel of your tools' future, while your business channel perforce cannot change.

I just lived through a similar, painful process in my business, that I have built over the last 30 years. My parent company name, business processes, products, visual identifiers, collateral material, brand names, locations, services and virtually everything else changed over a 2 year period. I complained daily - loudly, repeatedly, up and down the corporate ladder - until one day I just stopped. I decided, and I stopped. At the same moment I stopped making everyone else around me unhappy, too.

In the end my clients do business with me, not with my company. They're dependent on me to know where to tell the company to take a hike, and on how I adapt to the change and implement new opportunities and recover from lost systems in a way that serves them best.

Go ahead and vent - if it serves you. But I guarantee you will lose your clients if you approach every business assignment lamenting the loss of your old identity.

melvis2 · 08-28-2013, 02:48 PM - **3 Likes**

After reading this thread although admittedly not in its entirety, the only thing I can surmise is that this forum must be a labor of love for Adam.

Blacknight659 · 08-28-2013, 02:58 PM - **1 Like**

I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing.

**filoxophy** · 08-28-2013, 03:06 PM

Originally posted by melvis2

After reading this thread although admittedly not in its entirety, the only thing I can surmise is that this forum must be a labor of love for Adam.

Haha, that's for sure. Thank you Adam!

ChristianRock · 08-28-2013, 03:31 PM

Originally posted by Blacknight659

I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing.

I totally agree. It's not like the older Limiteds will start becoming bad lenses all of a sudden

They're superb lenses that have just been made even better. This is exciting news, especially since low budget people like me might actually end up with an older Limited lens in my bag in the near future

theperception2008 · 08-28-2013, 03:33 PM

Originally posted by Blacknight659

I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing.

Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8.
If the first version was this sharp then the HD coatings should only be better...

P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo.

bxf · 08-28-2013, 03:39 PM

Ricoh is not going to make lots of money just by pleasing existing Pentaxians. I'd guess that even if every single member here were to buy something, it wouldn't result in a sufficient increase in company revenue. New entrants into the system are sorely needed.

A lineup of new, high quality (and gorgeous looking) lenses cannot hurt when it come to attracting new buyers.

Uluru · 08-28-2013, 03:43 PM - **11 Likes**

It hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax.

Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery. Something like a man waking up after a long night in a local hangout, sleep in the gutter, now coming again to his senses and washing up his face.

Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned. It's the new house, or rather, it's what an old one could have been long ago.

It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time (because Pentax was lagging behind everyone horribly) but a few steps ahead in the future too. And that is what confuses many.

When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line.

**ak_kiwi** · 08-28-2013, 03:51 PM

Originally posted by Uluru

t hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax.

Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery.

Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned.

It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time because Pentax was lagging behind everyone horribly, but a few steps ahead in the future too. And that is what confuses many.

When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line.

Well put! +1

**mike.hiran** · 08-28-2013, 03:57 PM

Originally posted by theperception2008

Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8.

P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo.

on a car

Blacknight659 · 08-28-2013, 03:58 PM - **1 Like**

Originally posted by theperception2008

Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8.
If the first version was this sharp then the HD coatings should only be better...

P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo.

The texture of the surface is confusing. Either its wet concrete, or frozen water of some sort.

I agree the HD lens may have an advantage. To ChristianRock's point, I am willing to take the older version and save a few dollars. Saying that... we still haven't seen any images from the new lenses. Some side by sides may reveal wonderful improvements.

PS. Nice shot.

**mike.hiran** · 08-28-2013, 03:59 PM

Originally posted by Uluru

It hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax.

Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery. Something like a man waking up after a long night in a local hangout, sleep in the gutter, now coming again to his senses and washing up his face.

Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned. It's the new house, or rather, it's what an old one could have been long ago.

It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time (because Pentax was lagging behind everyone horribly) but a few steps ahead in the future too. And that is what confuses many.

When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line.

nice perspective uluru.

tzrenz0 · 08-28-2013, 04:18 PM

Originally posted by Deimos

This place is starting to sound like dpreview. Just a bunch of whiners, many of whom have already left Pentax, but come back spitting venom over anything and everything done by a company who frankly is making smart business decisions. I guess the problem for many is Ricoh/Pentax isn't dying as fast as they had hoped.

Green or Red ring, seriously? Who gives a f#$k? There is a green ring on the kit lens and consumer lenses, its called differentiation. No more logo tackily glued on the front, its called cost savings, production efficiency and more elegant design. Nobody bitching in this thread would even want to buy these anyways as they already have the old versions, or a Nikon FF and guess what? They arent made for you anyways...they are made for new customers and new products to come. Prices are a bit high to start? Yeah its Pentax that is how every release starts off...

The problem with Ricoh and Pentax is not the company or their products it is the negativity of a bunch of cranky old whiners tired of their hobby with nothing better to do than put down progress and cry about everything that they have no intent on purchasing.

Spot on.

08-28-2013, 02:04 PM	#287
mattb123 Site Supporter Join Date: Apr 2010 Location: Colorado High Country Photos: Gallery Posts: 10,872	I don't think most of my clients have any idea what brand camera I shoot with or would care if they did. Last edited by mattb123; 08-28-2013 at 02:19 PM.

08-28-2013, 02:16 PM	#288
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by Clavius Brand recognition by clients is very important. If you really, truly mean that I empathize with you - really, I do. A major part of your business identity is changing and you have no control over the change - you are entirely dependent on what Ricoh decides it wants Pentax to be, and that might change the channel of your tools' future, while your business channel perforce cannot change. I just lived through a similar, painful process in my business, that I have built over the last 30 years. My parent company name, business processes, products, visual identifiers, collateral material, brand names, locations, services and virtually everything else changed over a 2 year period. I complained daily - loudly, repeatedly, up and down the corporate ladder - until one day I just stopped. I decided, and I stopped. At the same moment I stopped making everyone else around me unhappy, too. In the end my clients do business with me, not with my company. They're dependent on me to know where to tell the company to take a hike, and on how I adapt to the change and implement new opportunities and recover from lost systems in a way that serves them best. Go ahead and vent - if it serves you. But I guarantee you will lose your clients if you approach every business assignment lamenting the loss of your old identity. Last edited by monochrome; 08-28-2013 at 03:22 PM.

08-28-2013, 03:33 PM	#293
theperception2008 Veteran Member Join Date: Aug 2009 Location: Łódź, Poland and Riverside, California, U.S.A Photos: Gallery \| Albums Posts: 488	Originally posted by Blacknight659 I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing. Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8. If the first version was this sharp then the HD coatings should only be better... P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo. Last edited by theperception2008; 08-28-2013 at 03:35 PM. Reason: added post script.

08-28-2013, 03:43 PM - 11 Likes	#295
Uluru Banned Join Date: May 2010 Location: Back to my Walkabout Creek Photos: Gallery \| Albums Posts: 2,535	It hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax. Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery. Something like a man waking up after a long night in a local hangout, sleep in the gutter, now coming again to his senses and washing up his face. Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned. It's the new house, or rather, it's what an old one could have been long ago. It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time (because Pentax was lagging behind everyone horribly) but a few steps ahead in the future too. And that is what confuses many. When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line. Last edited by Uluru; 08-28-2013 at 03:56 PM.

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08-28-2013, 01:59 PM	#286
Clavius Veteran Member Join Date: Feb 2011 Location: De Klundert Photos: Gallery Posts: 4,150	Originally posted by robbiec @clavius I also do not understand why your clients are more interested in the branding of your tools than the finished result! Brand recognition by clients is very important. A lot of the clients that I serve still remember Pentax as one of worlds best optics manufacturers. Customer is king. A few required me to shoot FF, so I go out and buy a Canon 5DMKII, simple. Photography is one thing, but knowing your customers is just plain smart business in any business. They do teach you that when you take photography classes you know. At least, they did in my time.

08-28-2013, 02:48 PM - 3 Likes	#289
melvis2 Senior Member Join Date: Mar 2011 Location: Knoxville TN Photos: Albums Posts: 179	After reading this thread although admittedly not in its entirety, the only thing I can surmise is that this forum must be a labor of love for Adam.

08-28-2013, 02:58 PM - 1 Like	#290
Blacknight659 Veteran Member Join Date: Aug 2013 Photos: Gallery \| Albums Posts: 731	I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing.

08-28-2013, 03:06 PM	#291
filoxophy Site Supporter Join Date: Jul 2012 Location: Albuquerque Posts: 1,132	Originally posted by melvis2 After reading this thread although admittedly not in its entirety, the only thing I can surmise is that this forum must be a labor of love for Adam. Haha, that's for sure. Thank you Adam!

08-28-2013, 03:31 PM	#292
ChristianRock Pentaxian Join Date: Jul 2013 Location: People's Republic of America Photos: Gallery \| Albums Posts: 9,910	Originally posted by Blacknight659 I am very excited about the new lens line up for a few reasons. 1. Growth is welcomed no matter how small it may seem. 2. New products make prices drop for the older models. I would happily buy a 35 f2.8! or a 21 f3.2. I am new to the Pentax world, (first camera is the K-5 II) but I am very optimistic with the direction of the company. It seems Ricoh is pushing the brand in the right direction. What I would really like to see is the already amazing prime lenses to have weather sealing. I totally agree. It's not like the older Limiteds will start becoming bad lenses all of a sudden They're superb lenses that have just been made even better. This is exciting news, especially since low budget people like me might actually end up with an older Limited lens in my bag in the near future

08-28-2013, 03:39 PM	#294
bxf Veteran Member Join Date: Jul 2010 Location: Lisbon area Posts: 1,660	Ricoh is not going to make lots of money just by pleasing existing Pentaxians. I'd guess that even if every single member here were to buy something, it wouldn't result in a sufficient increase in company revenue. New entrants into the system are sorely needed. A lineup of new, high quality (and gorgeous looking) lenses cannot hurt when it come to attracting new buyers.

08-28-2013, 03:51 PM	#296
ak_kiwi Site Supporter Join Date: Jul 2011 Location: Auckland, New Zealand. Posts: 328	Originally posted by Uluru t hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax. Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery. Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned. It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time because Pentax was lagging behind everyone horribly, but a few steps ahead in the future too. And that is what confuses many. When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line. Well put! +1

08-28-2013, 03:57 PM	#297
mike.hiran Site Supporter Join Date: May 2007 Location: portland Photos: Albums Posts: 1,491	Originally posted by theperception2008 Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8. P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo. on a car

08-28-2013, 03:58 PM - 1 Like	#298
Blacknight659 Veteran Member Join Date: Aug 2013 Photos: Gallery \| Albums Posts: 731	Originally posted by theperception2008 Taken with the mark I SMC Pentax DA Limited 35 Macro f2.8. If the first version was this sharp then the HD coatings should only be better... P.s. off topic: Any one want to guess where the leaf was at when the photo was taken? No one has guessed it yet that has seen the photo. The texture of the surface is confusing. Either its wet concrete, or frozen water of some sort. I agree the HD lens may have an advantage. To ChristianRock's point, I am willing to take the older version and save a few dollars. Saying that... we still haven't seen any images from the new lenses. Some side by sides may reveal wonderful improvements. PS. Nice shot.

08-28-2013, 03:59 PM	#299
mike.hiran Site Supporter Join Date: May 2007 Location: portland Photos: Albums Posts: 1,491	Originally posted by Uluru It hasn't dawned to many is that what we're witnessing right now is a total re-branding and redesign of Pentax. Re-brandng in a sense that Pentax will reassess its values, clarify its promise, the message, and the delivery. Something like a man waking up after a long night in a local hangout, sleep in the gutter, now coming again to his senses and washing up his face. Clutter removed, floors polished up, chairs lined up, new coat of paint on walls, windows cleaned. It's the new house, or rather, it's what an old one could have been long ago. It is normal to happen, because if I was buying Pentax, I'd do exactly the same as Ricoh is now doing; make the brand up to scratch and sing it not only according to its time (because Pentax was lagging behind everyone horribly) but a few steps ahead in the future too. And that is what confuses many. When there's so much misunderstanding about what's going on in this simple and benign example of a DA Limited lens line revamp, I suspect the reactions upon seeing all new cameras will be even more shocking to some. I rather say, brace yourself all of you who claim to know Pentax; start with the look of the new HD Limiteds, try to connect it with the look of new flashes, and try to imagine a new camera, or the inevitable HD revamp of the DA* lens line. nice perspective uluru.

08-28-2013, 04:18 PM	#300
tzrenz0 Veteran Member Join Date: Oct 2012 Location: Gold Coast Photos: Albums Posts: 324	Originally posted by Deimos This place is starting to sound like dpreview. Just a bunch of whiners, many of whom have already left Pentax, but come back spitting venom over anything and everything done by a company who frankly is making smart business decisions. I guess the problem for many is Ricoh/Pentax isn't dying as fast as they had hoped. Green or Red ring, seriously? Who gives a f#$k? There is a green ring on the kit lens and consumer lenses, its called differentiation. No more logo tackily glued on the front, its called cost savings, production efficiency and more elegant design. Nobody bitching in this thread would even want to buy these anyways as they already have the old versions, or a Nikon FF and guess what? They arent made for you anyways...they are made for new customers and new products to come. Prices are a bit high to start? Yeah its Pentax that is how every release starts off... The problem with Ricoh and Pentax is not the company or their products it is the negativity of a bunch of cranky old whiners tired of their hobby with nothing better to do than put down progress and cry about everything that they have no intent on purchasing. Spot on.