Originally posted by rparmar The EM-1 is slightly larger, yes. But not the other models. They are far smaller than any DSLR.
Really?
"Far smaller"?
Compare camera dimensions side by side
The K-50 is already less than 1/2 the price.
I have trouble seeing success in a declining market by selling smaller sensors at higher prices.
The K-50 has better video options (odd).
Olympus' Imaging Division financials are dreadful. Not FUD. There has been actual talk in Japan of a takeover very recently. Senior management put poison pills into play to try and thwart a hostile attempt, and that cost a penny. Their Imaging Division is bleeding red ink worse than any optical and camera company right now with an almost YOY 30% decline projected in units and worse in revenues. At some point, the merry-go-round stops because while the rest of the company is making money, Imaging is dragging the company down and that is causing problems through the organization, not to mention the UK lawsuit and other entanglements. Their credit and borrowing options are ugly as a result because of unconstrained liabilities. They suspended dividends until they can turn the Imaging Division around, and despite massive QE from the BoJ, Olympus has under-performed in the Nikkei. They are the weakest camera company in terms of operating capital.
The Financial Season Ends | Sans Mirror ? mirrorless, interchangeable lens cameras | Thom Hogan
Even if the EM-1 is a good seller in a down market, they still have to sell more units across the board just to keep going. When you track what Olympus has been doing in camera sales over the last 6 quarters the losses are really breathtaking. They need to sell 50% more units at a static value just to break even! Many more people than Thom Hogan have noticed this. They've closed 3 of 5 plants and rumour has it they may have to close another. They are turning into a hobby camera maker for an endoscopy company.
What is killing Olympus as a camera maker? A high-priced flagship that sells far too few units to make a decent ROI (EM-5 and now the EM-1 at an even higher price, meaning less unit sales), and a range of mediocre mirrorless offerings that have questionable quality, get mediocre reviews, sell mostly in Asia amongst a certain class of buyers, and rely on a few chintzy lenses for their bulk sales and sell far too few of their pricey ones (7% market share). They've treated their $500 revenue carrier products like cheap P&S replacements, and it is showing as original m4/3 buy-in excitement has gone bye-bye and many of those customers have not replaced their original investment or have moved on from the brand. Their P&S loyalists (I have been one) have largely not moved on to m4/3 as was hoped (smartphones) and all the assembly lines were premised on this it looks like. They mostly dropped P&S. Sony took a 10% stake to add solvency. It's really ugly for Olympus. Investors and creditors are watching this company like vultures in part because management and directors are seen as compromised an untrustworthy with their financials and projections.
Olympus is a classic case of a company whose buzz on the 'net forums is all ga-ga, but whose performance in the Best Buy aisles is awful. The last time we saw this was with Minolta. Will Sony or Panasonic buy Olympus' Imaging? Hard to say. Panasonic is a tepid camera manufacturer and Sony has NEX. I'd say no, not as a independent camera maker or brand like Pentax. Pentax never bet it all on a unique product like m4/3. They followed the herd and gained cover that way.
For poor Olympus it's like a Samurai whose lost all his ronin and is left by himself with a single, magnificent sword (made by Sony).
We all know how that ends.