Originally posted by Asahiflex
What would you do if you were Ricoh? Announce both the 645D + the FF there or only the 645D at CP+ and the FF at Photokina 2014?
But it would be fun if they announced two FF's at CP+: the FF 645D and the FF K-1

If I were Ricoh, I would announce the successor to 645D at CP+, taking into account the large number of 645 and 645D in Japan, and the 24x36 XRD-1 at Photokina.
But I'm not sure a successor to 645D is ready to be announced. The problem is the sensor. Pentax are currently sourcing their medium format sensor from Truesense Imaging. No new sensor has been proposed by Truesense Imaging to anyone (including Hasselblad) since November 2011 when the Kodak division known as Kodak Image Sensor Solutions was bought by Platinum Equity and incorporated as Truesense Imaging.
The new sensors recently proposed by Truesense Imaging are meant for video applications (machine vision, intelligent transportation systems, surveillance applications and more): a 4K 4/3" 12 Mpixels CMOS sensor, a 2K 4/3" 4 Mpixels CCD sensor and a FullHD 1" CCD sensor. Nothing even remotely related to medium format photography sensors.
New CMOS and CCD Image Sensors from Truesense Imaging Target High Performance Imaging Applications - Truesense Imaging, Inc.
Pentax (and even more Hasselblad) need to find another source for their medium format sensors. In the medium format world there seem to appear two alliances, the first one between Phase One and Canon, the second one between Hasselblad, Sony, Zeiss, Ricoh Pentax and Fuji.
Remember that:
- Hasselblad Stellar and Lunar are re-looked Sony cameras (RX100 and NEX-7 respectively)
- Hasselblad new CEO is the former CEO of Carl Zeiss AG in Japan; he is the one who has negotiated the Carl Zeiss - Sony licence agreement concerning the Carl Zeiss ZA autofocus lenses in Sony Alpha mount
- Zeiss lenses are highlighted on Hasselblad Lunars and Stellars
- Fuji is behind the H series of Hasselblad and their lenses
- It seems that Fuji is the Japanese subcontractor manufacturing the Zeiss Touits for Carl Zeiss AG (hence the existence of Touits in Fujifilm X mount).
In addition to the above, I heard of Sony Sensors working on medium format CMOS sensors.