Originally posted by rawr Sony (NEX etc) have had this feature for years ('Hand-held Twilight' mode and 'Anti-Motion Blur' mode, also 'Superior Auto'). Camera fires a burst of shots at various exposure levels, camera does some NR and other processing, combines the images. Results only come out in JPEG though.
Yep, Its impressive how good those modes are, but i miss the RAW provision. I suspect Sony uses jpg to speed up the processing.
Two other things that may improve Sony's market share: 1. Their attempt to provide WIFI connection to smart phone's, apparently still not very good though, 2. The ability to run Apps in the camera. Sony announced about a month ago their intention to let others write apps for the Nex cameras. Now, instead of users pleading with the manufacturer to provide new capabilities for their cameras, user groups can customize their own cameras to a greater degree than before. This is an area that Ricoh/Pentax could move into which i think is revolutionary.
Its always a win when you empower the consumer. When computing jumped from mainframe to personal computers, then the consumers responded in droves.