Originally posted by rawr Hmmmm. No need for such fanciness. All Pentax need to do in APS-C is a 24MP Nikon D7100 clone. With improved AF, dual card slots etc to match, wrapped in a strong, compact and WR Pentax body. The D7100 DxOMark scores better than K-5IIs, so there seems little penalty with the extra MP.
There is if Ricoh's market research (assuming they do market research) suggests, for example, that folks are fed up with big, heavy FF cameras and would trade down to a smaller format if the quality was there; or, conversely, that without fanciness on APS-C, folks will slowly but surely trade up to another brand's FF. Fanciness also gives Ricoh a reason to charge top-dollar in a sector whose prices are under pressure at the top end. Anyway, we'll see or, er, not. Best not to believe anything till the product is there and officially announced if ever it is.
In any case, for some the real factors are in the lenses as I think you or maybe another recently said. If you want wide-angles sharp across the frame (and without too much distortion) and stellar DOF control at longer focal lengths, then APS-C has a problem while FF looks pretty attractive.