Originally posted by monochrome Got it. Sometimes I forget. I really can't beleive people seriously think this will be a FF camera - they ahve to be joking (or something else).
Should be a really good camera though. Prob. not cutting-edge enough to WOW everybody, but a very strong offering from Ricoh that addresses almost every Pentax shortcoming. Once people figure out that Ricoh is all about constant, incremental improvement in familiar wrappers (body style) they'll understand the brand growth strategy. Whatver remaining shortcomings - will be addressed relatively quickly, I believe.
Won't stop others from crying out for FF, but the APSc crowd (including me) is going to get some really sharp gear.
I think the body design,style and ergonomics of the K-5/7 is hard to beat, it will be THE classic styling of this very era. The form, the compactness, the button placements, the look, incremental improvements here and there, but I think this will be a Pentax template from now on. (I hope) Hard to improve on something so good, but improvements are very much welcome.