Originally posted by chiane
Everyone is expecting something revolutionary. If Pentax has taught me anything, they are evolutionary, and generally a follower, not a leader....
Pentax is behind many good aspects of the DSLR photography, because it never catered for the professional market. That decision to not cater for professionals, has cost Pentax many lost opportunities, good excuses for prosperity of the brand and development of new technologies. As a consequence, the company and the camera brand has slipped off people's radars slowly, through decades. It almost vanished several years ago.
With Pentax, the flash system, the AF, video capabilities, etc., were all behind the (D)SLR competition, because the competitors did cater for the professional market, and were advancing more in all those crucial areas that makes the (D)SLR photography worthwhile.
And for that advancement made by Nikon and Canon in particular,
the halo effect was created, that helps the whole photography industry sell more DSLRs — even in midst of economic troubles — than any other ILC cameras. Because DLSRs are, still, the most sophisticated, versatile and soundly designed image capturing devices, thanks to enormous investments of Nikon and Canon.
Pentax cameras are in part sold thanks to that halo effect, and not because Pentax camera deserved to be bought based on their own merits, or Pentax's "contribution to DSLR photography".
During the last 2 decades, Pentax was just enjoying the good outcomes of that halo effect, by hiding itself under Nikon's and Canon's shadow, carefully avoiding any more serious investment, and adding only so much to its offer to slightly differentiate itself. And that was all.
So after the early 1990s,
as you can see from the brand's timeline, Pentax has stopped being leader in anything particular. If it got a new sensor a few weeks before the others, doesn't count as any "advancement", only circumstantial opportunity, because underlying technologies haven't changed much because Pentax was never addressing them thoroughly.
Originally posted by Kunzite: But now it's Pentax, the Ricoh Imaging brand (yet continuing the heritage). As Asahi Optical in the past, maybe they're preparing to lead again
Ricoh Imaging has to catch up with so many things to make Pentax up to date, that I'd leave out, for now, any optimistic prognosis about the bright and bold future. Before starting to clap, let's rather see in which direction Ricoh Imaging now wants to go with the Pentax brand. So far, we have no clue about it — all assumptions are based only on our wild guesses and unfulfilled desires.