Originally posted by jatrax
I see this posted so often that it is taken as fact. But I wonder how correct it is?
Groups of buyers:
- Those who buy the 1 or 2 lens kit and never buy another lens. When they get a new camera they buy a new kit, maybe even changing brands.
- Those who buy the kit and maybe the DA 50mm f/1.8 or DA 35mm f/2.4. They will likely change bodies going forward but might never buy another lens.
- Those who buy the 'standard' high end zooms like DA*16-50 and DA*60-250 and that's it. Will certainly change bodies going forward but maybe not need any new lenses.
- Those who like and use a good collection of lenses such as DA* and Limited. Will buy a good number of expensive pieces of glass over time.
- Those who have a good collection of vintage glass. Will certainly change up bodies but have no need for any 'new' glass.
I like such analysis. I wish I had done that myself. I was incautiously repeating things I've often seen over the years.
My observation was really directed at the last of these: "Will certainly change up bodies but have no need for any 'new' glass". These are not the ideal customers for Ricoh/Pentax when they are deciding whether to develop an FF camera!
(I am in the category "Will buy a good number of expensive pieces of glass over time".
I have never used a Limited lens, but have 3 DA* lenses, several DA lenses, and a couple of Sigma lenses, including the 500mm f/4.5 which I bought because of a hole in the Pentax line).
Originally posted by jatrax
I will say it is most likely the margins are higher on glass, but total dollars or total profit? I'm not so sure. We have no statistics to confirm or disprove anything but if we assume most buyers just buy a kit and maybe a couple of primes I don't see the dollars coming from the glass but rather in having customers buy new cameras every year or so.
Remember bodies come and go, glass is forever.
Are people who just buy such lenses actually likely to buy cameras every year or two? And are the sort of people who will buy an FF camera in that category?
Originally posted by jatrax
@Barry: not jumping on your comment specifically, just wondering. I've always assumed this to be true myself, but thinking about it, if it were true would not camera companies churn glass more and bodies less?
Observation: Ricoh/Pentax have recently "churned" 6 lenses by upgrading them with HD coating, etc.
(I don't see why camera companies would churn bodies less - but churning lenses more can make sense if their development and production capacity is up to it).