Originally posted by cali92rs They have built some of the highest regarded APS-C cameras in the market the past 5 years. The APS-C market is much larger than the FF market. With all that, they haven't made a dent. So more of the same will?
According to a post here earlier this month of final sales numbers (CDN Report?) (not factory shipments to dealers), in the last 13 months Pentax total market share non-compacts (Q, K and 645) combined is right at 5%, up from 3.3% last year. As I have written elsewhere, when your strategy is constant, manageable growth, in the early years wheh you start at a small number your nominal growth is a small number. In the later years, at the same growth rate on a larger base number, your nominal growth is a much larger number.
That business strategy worked for Ricoh in office equipment - literally nothing to number one on the globe and 279th largest company on Earth - in 28 years. It is what Ricoh knows how to do. I don't
know anything, but it would not surprise me to learn they've applied their basic business sense to the camera market.
I DO know their goals are measured in the intermediate term - 5 - 7 years, and that actions today may be building a foundation to accomplish something 3 years or 5 years from now.