Originally posted by Uluru Quite the opposite. Some theoretical benefits some people are arguing about are at odds with economic realities of the company and the market.
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I don't see the problem in Pentax learning slowly, but in users refusing to see realities of different circumstances. Hoya could not do anything to help Pentax release a sub-$4,500 FF camera
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For an FF to be developed, Pentax needed Ricoh, their dedication and steady investment, which happened right after the re-structure.
Thanks for your opinion, but I decided to apply a different perspective. I don't speculate about individual manager's options. Because as a customer, I really should NOT care.
I just analyze performance.
There was a time where many used Pentax as their only system. A time where Pentax, Oly and Minolta/Sony owned 5-6% of the market. A time where Pentax made big waves with the K10D and were gaining market share. A time where Pentax actually innovated and where it would have been logical and about right in timing to add an FF body. If only to keep K mount users happy.
Now, only few Pentaxians remain with Pentax as their only system. The majority left, many use it as a second system now because cameras like the K-5 are very nice. But market share dropped to 1.5% (my best estimate), almost extinct outside Japan.
For me, FF is just my reality check if anybody out there is actually investing what it needs to bring Pentax back. And the interview tells me: not yet. They still try to run Pentax in the blacks which is only possible in a way slowly loosing further market share.
To be clear here: FF is no holy grail. It will be a minor implementation detail used by ALL remaining SLR bodies very soon. Paired with f/4 zooms and f/2 primes, won't be more expensive or bulkier than APSC today and nobody will actually speak about sensor size then. APSC would be very similiar if it continued to exist which I doubt will (because of cameras like the RX100m2 when becoming cheap). My problem is the time Pentax goes FF everybody else will already be at the next party. And missing that next party is what Pentax will most likely not be able to absorb in loosing just another percent market share ...
So, in summary: the interview makes me worry because nobody currently seems to want to invest and there is a clear lack of vision what to do next.