Originally posted by derekkite
So you do what Pentax is doing under Ricoh. Make very good products, take existing models and rework them for manufacturing efficiency, match the prices of the big guys and not lose money. And find niches where there is a market and service them well.
I like what Ricoh is doing. I couldn't afford to buy all the neat stuff they released last year, and I doubt if I could this coming year. But they did make something specifically for me, and I bought it. They will do the same this year I'm sure.
You understand what is going on. It takes some time to change perception - but eventually it does change.
Personnel, Philiosophy, Process and Products must be in alignment, and stay in alignment over a full market cycle, before they begin to have an effect on Performance and Perception.