Originally posted by Kenntak I also heard rumors that Sony will scale back its consumer products division, and that its most profitable business is insurance; and that Panasonic will be getting out of the camera industry.
Panasonic is retreating from consumer products on many fronts - Plasma TVs, Cell Phones, and compact camera divisions are all either in the process of shutting down or scaling back. They haven't said anything yet about their u43 business although they did announce new products in that line recently.
Sony's agenda in the camera business is much different than Pentax, Canon, Nikon, Olympus, Fuji, or just about anyone else. They want to push the industry in terms of electronics because they sell components like sensors, microprocessors, and LCDs, and other chips to everyone else in the industry and they are happy to sell or license virtually anything they put into their camera to their competitors. In the consumer realm, they will continue to be Sony and doing what Sony does in all of their consumer electronic lines - selling a solid but somewhat quirky product with a couple premium features (like a Zeiss lens), a couple gimmicky features (like panorama), and a couple of quirky features (like memory stick or SLT) at an ultra premium price.