Originally posted by thibs
Ricoh had its GX serie which, more or less, was a GR with zoom and viewfinder.
Let's make a GX

and next GR with optional EVF.
It is possible they are making a GR into a system of the sort.
It is also possible they will miniaturise all lenses, making them mountless, self-retracting lensors.
However you turn it, whatever they bring forward will be technically very complicated solution to develop. They must play it hard, and very advanced, or no one will ever notice them.
---------- Post added 04-08-2014 at 04:09 PM ----------
Originally posted by Aristophanes
Wouldn't compete on size with the past. A zoom version would compete against.....the competition.
Fixed lens cameras have zero volume sales compared to the rest of the market. Whether is 28mm equivalent or 35mm is almost irrelevant. Clearly Nikon saw fit to do the same. I think they also want wider options. I would be comfortable to crop to 35 or even 47 (especially if the sensor was 24MP) but I love the idea of the 21mm.
GR needs faster AF, better video, a fully functional OVY add-on, and an EVF. Then it's a system.
I agree on many points in theory. But Ricoh's only advantage over a myriad of other systems out there would the
- top quality of the lenses (like the GR)
- pocketable size
Any APS-C zoom will bring in additional compromises, like the G1X from Canon. That Canon's little machine is fine, but the lens isn't up to Ricoh's standards; it's waste of the sensor, really. Dollar for dollar, the MX-1 lens is much better than Canon's on G1X. On the other hand, the lens on a Leica X-Vario is stellar. That is the kind of quality worth striving for. Everything else others have already.
However, I definitely see a place for such an APS-C zoom, which may be even branded as Pentax. But the lens must be stellar and battery life decent.