Originally posted by cali92rs
I wouldn't count on it...their GRDs were 28mm equiv as well.
GR is a Japanese-only cult camera. Nothing more than that. That is why, to brand ‘purists’, the GR is 28mm, or,
the traditional Japanese normal wide-angle. That is not western wide normal FoV, which is 35mm.
If Ricoh tried to understand the western market, there would be Ricoh GR35, or Ricoh GR40+ (GR50). No doubt about it. But even today, in the USA, Ricoh is ICON series of copiers. A company with a strict Japanese aesthetics and worldview, with only a coulisse in front of them in things that matter to them (copiers). In camera business, they stick to their traditionalist comfort zone. Total foreign camera market share for Ricoh and Pentax together is puny 8%.
Infusion of fresh thinking and B2C thinking outside its comfort zone is what Ricoh needs desperately, if they want to entice customers around the globe to talk about them.
So if they want any lasting success with its GR beyond one niche, the GR it must become 35mm, it must become 50mm. What they do now through image cropping inside firmware is a joke .. but at least one that is, hopefully, readying them for real commitment.
The GR is advertised as 'Be your eyes'. The current GR is the eyesight of the traditional Japanese photography approach. That is why it is 28mm. That is why it only crops to 35mm allowing for a much smaller file. That is the level of politeness western users are greeted with.
On the other hand, even today, Leica’s most appreciated lenses in constant demand are 35mm and 50mm, both Luxes and Crons, and what to speak of Summarites. They can’t make enough of them! Why new Fuji's 35mm lens gets so many appraisals even before it's available to buy? And one compact camera that is almost constantly on DPR’s top list of cameras is Fuji X100s (before it X100) with its splendid 35mm/f2 lens. That camera when first introduced was so half-baked it barely took photos. But the lens and styling appeal stole people's hearts in the West and it sold in hundreds of thousands. Is that a coincidence, that even a faulty product is cheered for and yet one that is nearly perfect (the GR) is still a niche?
Because the GR with its 28mm lens is nowhere to be seen. Recommended yes, but mostly in the alleys of Shinjuku, among shelves and people who already know everything about it.