Originally posted by IchabodCrane I'll put on my cynic's hat for this one. K-01 design strategy:
1) Start with stock entry DSLR
2) Remove mirror
3) Remove pentaprism (doesn't work without mirror anyway)
4) Hire a known designer to make the best of what's left
I think you have it backwards. I get where you are going - but the current mid-range dSLR's are K-01's with a mirror box and viewfinder added on.
Pentax introduced the Prime-M imaging engine in the K-01 (which apparently changed the video capability dramatically) creating knock-on effects in other systems such as metering, introduced Live View, as well as a significant redesign of the mechanics of IBIS and some other smaller changes internally. M ending up buried under TAv wasn't clearly explained, that is, the functional limitations and Menu/Control compromises of the K-01 aren't limitations of the K-01 so much as they are limitations of the Mid-Range Pentax cameras across the board.
K-01 was thus a major change for Pentax, ground-breaking in some respects, but that message was lost in the all the Hooo-Rahhhh over the unusual visual design. The visual design itself was a derivative reference to the Leica Digilux 1, as shown by
Steve Huff
but that was never exploited by Newson or Pentax and it could have been.
Much has been made of the rubber card cover / flap as a fault, but it works just fine once one learns how to close it - that was never handled by Pentax at all. Much has been made of the placement of the Green Button, and maybe there is some fault there but I've developed muscle memory for its location over time and I don't mind it so much.
The K-01 was, in my view, not so much a failure in and of itself as it was a failure of Pentax to
commit to what they were trying to do. They didn't allow the internal designers to design the exterior around the interior. They didn't feature the engineering advances, rather they featured visuals (which are meaningless). They didn't carefully prepare the battle field of reviewers and early adopters for the references, changes and new ideas. They were up against a raft of competitors' brushed aluminum jewels of fit and finish with less robust technology - offered by companies with more reach in retail marketing and deeper relationships in the print and digital opinion-maker community.
They didn't properly advertise and market the K-01. They woefully mispriced it. Pentax USA, in my opinion, actively refused to support the camera from a distribution and support perspective at all, as I have detailed here previously. I would not be surprised to learn some day that USA actually poisoned the well for the product with vendors.
All of that is really a shame because as image output goes K-01 is a great camera.