Originally posted by altopiet I like my Pentax and haven't owned any other brand SLR/DSLR since my K1000... but all this bickering about a brand name is becoming very stale... How can so called grownup people go on and on and on....about such trivial nonsense...
All that matters is that you have a quality camera with a K-mount, the "......." name is of no importance at all....I wish people would get it through their thick skulls, that life is too short to waste even one second over something silly as this.
Rant over....
I think it's a moot point as Ricoh made it clear in the press release that the Pentax name is staying, but only on DSLR's/Mirrorless while Ricoh will go on P&S.
I would argue that branding is extrememly important to a lot of people, and brand identity coupled with what individual brands mean to consumers is not trivial at all. Look at the auto industry. When GM owned Saab, so you think that lifelong Saab owners who had a lot invested in the brand and had grown an emotional attachment to it would've been happy if the Saab badge came off and a GM badge went on? Doesn't matter as it still has an engine an wheels! But it does matter. Or if when Ford owned Jaguar they release a Ford XJ6? Jaguar lovers would've lost their minds. Let's imagine for a second that Ferrari fell into financial trouble and was saved by Daihatsu. A Daihatsu 458 Italia would probabably be widely criticized (i.e. Ferrari lovers would lose their ****ing minds.) And so it goes in the camera world for many people. Brand identity means a lot to some, like it or not. I'm glad to hear that you are such a grownup that it doesn't matter to you.