Originally posted by Sgtsween I hope this is the strategy. I could care less about P&S, but I hope they don't release a K-3 or K-01 predecessor under the Ricoh name. That would be the moment I jumped over the wall and bought a Sony A7.
No, they will most likely not do that. Anything that supports sports Pentax mounts — and there are three mounts is use right now — will be branded as Pentax.
On the other hand, some confusing points about the (sudden) WG camera rebranding came from the statements of a Ricoh Imaging manager, who at a certain point said, "No, WGs are a typically Pentax product, they will remain as Pentax".
So at this stage, we can surmise Mr Kawauchi has talked nonsense.
However, we see nameplate changes again, but no new substance, and most users (I believe) are more unnerved with that fact — that instead of new exciting products we are given endless name changes on immaterial things, again and again.
And it is quite legible for users to raise questions, at a first available interview. Adam, PF team, hope you will interrogate further during the CP+.