Originally posted by monochrome They aren't stupid and they aren't vain. They're doing what their market research tells them will yield the highest profit over the intermediate term. If the Pentax brand had such powerful, magic cache' they would have released the Pentax GR. Pentax doesn't have positive brand recognition any more. It means nothing outside our little community.
Pentax destroyed the brand from the inside all by itself, starting in 1988. Just look at the crappy, ugly, plastic products!! Sure - there was a gem in there every once in a while, but most of the time they exploited their history at our expense. FA-J lenses??? HAHAHAH!! Dealer support?? They should sell us because we're Pentax. I swear, I know 2 retired former Pentax Reps who went to Canon in the 80's and I know why.
Aside from the K10D what has Pentax done in the last 15 years???
The K3. And that's at least half Ricoh.
Hoya merely consumed the entrails.
I don't like it - but blaming Ricoh doesn't do anyone any good.
I do care. Unfortunately there aren't enough people like me left in the world to keep the brand name relevant and marketable, and certainly not enough between 25 and 54. Today doesn't really matter. 2024 matters, when today's 25-44 are 35-54.
Pentax is K-nmount, Q and 645. Forget about Ricoh around the edges. Pentax as a brand is the money shot.
Monochrome is absolutely right. The Pentax name's perception is "old film stuff". Once when I was taking pics with my K20D a friend asked me, "is that your film camera?", and he wasn't joking.
The name Ricoh, on the other hand, right now has a perception of being cool and avant-garde.
I'm new to Pentax so I don't have decades of loyalty to the brand, of course. I sort of can understand those who do. But, old people aren't going to keep the name Pentax in business for too long.
Also - if you're going to be loyal about a name, at least make it really a really cool one like
Leica...