Originally posted by 6BQ5
Don't forget too that people love posting pictures on social digital media. They look for the quickest path with the least work required. You can't post a RAW file on Facebook. Those sites scream for JPGs. The idea of RAW shooting is pretty far from most people's minds. Having to work a RAW file, even what we would consider minimally, is too much for most people. It's still the perception if difficulty.
I insert the memory card, start Lightroom. Let Lightroom import and rename the files, no need to do myself. Then I right click on the photo I want on facebook, select export to facebook. Select location and done. No need to bother with the website, no need to browse for the file on the hard disk. Using raw and Lightroom makes things easier. Now obviously many don't know that this can save them time AND give better results.
And yes, the processing in Lightroom is better than what any camera can do by itself. I've processed raw photos from my Canon superzoom (with hacked firmware), and I was surprised by how good the photos actually are. The internal engine totally destroyed them.