Originally posted by monochrome 'Z' has been in my observation commonly used branding to mark a significant change of direction or technology. I immediately thought of the 1971 USA-branded Datsun 240z (Nissan Fairlady Z in Japan), which had formerly been a somewhat boxy, pedestrian design 2-seat convertible. Introducing the sports-hatchback design concept to the west forever altered our thinking about the product placement of a Japanese car - no more econoboxes for us!!.....
Something like that.
I think they want to claim with the letter Z that the new 645 is the
omega in image quality. The ultimate hi-end. Or, there may be alphas out there (pun almost intended), but the omega (or Z in Latin alphabet) is just one.
I have used the last letter of the Greek alphabet to illustrate the same idea, as is colloquially more prevalent expression.
---------- Post added 04-03-2014 at 08:45 AM ----------
Originally posted by lytrytyr Well, they've just developed a 285 gram K-mount lens for crop sensors
that is indeed 35mm or 40mm (or 30mm or 60mm) equivalent.
I know I know, and that why I was pointing out to their stubborn negligence: when children are crying for years, father comes in and gives them toys they did not ask for in the first place, at the expense that was not justified, nor required. DA 20-40 is a compromise to finally shut us up, and alleviate Pentax (now Ricoh Imaging) of oversight and neglect.
"It's not what you've been looking for, but it's nutritionally balanced all-in-one big meal. Eat it, and shut up, please”. Something like that.
Last edited by Uluru; 04-02-2014 at 02:46 PM.