Originally posted by Na Horuk Whhat, only 8500 usd starting price? That is much more affordable than the previous model
I have a hard time believing this price, especially since this camera is quite different from the previous one (different type of sensor, tilt LCD, different body, possibly video)
CMOS is now much cheaper to source than CCD before.
Over the last 3 years the CMOS production capacity has almost doubled worldwide, especially since Sony bought out the Toshiba fabs.
Pentax may also be aiming for some of the photojournalist all-in-one photo and video market, so they anticipate a broader base for sales.
Finally, they may be re-forming the market to sell more bodies at closer to cost and more lenses at higher margins.