I still don't understand the market for mirrorless cameras without optical viewfinders. I have yet to meet someone that would be willing to save some weight to lose out on an optical viewfinder. The electronic ones have come a long way, but they're still not fantastic, and still no replacement for an OVF.
SLR's, while being a bit bigger, are much more versatile-- they're much better with long telephotos, anything fast action, and simplicity/durability of the viewfinding system. The only downside is size and weight. 645 digital is meant for big prints with very fine detail-- much like film cameras in the 6x7-4x5 range, where tripods and careful focusing are very common. However, the 645 digital systems are more than capable of replacing 35mm for an all-purpose rig, as they're really not that much bigger. Compared to things that have been used in the film era, it's still a size down from 6x7 film cameras.
I don't understand why everyone would want to take such a high-end sensor, then cripple it by removing the SLR functions just to save a few ounces and a bit of space in the camera bag.
A mirrorless MF market doesn't make sense to me. For me to consider one, it would need at a bare minimum, pairings for optical viewfinders with the lenses, and ideally the hybrid OVF that Fuji has designed. That would leave us with something like a futuristic Mamiya 6/7 type camera. Unfortunately, this would have less versatility, than MF SLR's, and serious professionals shooting all types would still probably need to supplement with a MF SLR system.
Also, you have the complexities of the mirrorless systems. How many people here have completely worn out their shutters? I doubt most of us have. To me, the mirrorless system is trying to solve a problem that didn't exist in the first place. More complex electronics and screens, all to provide an inferior setup. Fuji has the real winner, but their system is incredibly complicated with lots of additional hardware and software. It also hasn't really been around to stand the test of time.
The mirrorless market seems to be limited to enthusiats-- and how many enthusiats are going to drop $5-$8k on a mirrorless MF body, just to have to buy brand new lenses for a mount that was just introduced that may or may not be around in a few years? What if it's a flop, and you just dropped $15k on a body and lenses, and no successor comes out? The Pentax 645 market has been strong since the film days, and the new lenses, with the exception of the newest 25mm, will work on the film cameras. This seems to be a much better market to target than reinventing the wheel with potentially no future.
However, if Fuji was able to come out with a series of Digital MF rangefinders-- and they include the hybrid viewfinder, or a straight rangefinder style viewfinder, and pair it with a fixed prime or fixed zoom, a la the GA645 series, I'd sell all my gear to buy one. For what I do, it would be about perfect. For the strictly landscape and travel shooters, it would be fantastic. It wouldn't be able to replace a MF SLR, but it would be a good companion to it. I think it's still too early to tell what the DMF market will be, and sticking to what can work for everyone is a much better decision on Pentax's part.
I think they really have designed the ultimate field camera, while still retaining professional studio features, at a price point that's with in reach of more enthusiasts and working professionals. This is what I think the market needs, not something way new and different that has a limited audience and requires a new mount that isn't fully compatible with the high-end glass already on the used market for pennies on the dollar. Actually, more like quarters on the dollar with Pentax gear.... but it's still at a price point that's attainable by many more than the existing DMF sysetms.
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