Originally posted by lurchlarson I get the sense that Pentax USA has a stupid small marketing department which limits what they can do marketing wise. Speaking as someone who works for a stupid small marketing department, I think I know what they are going through. I also think that Pentax has burned a lot of bridges in the sales channel over the years. Their lenses were probably selling with a ridicules low margin in the first place and it seems they were trying to hold dealers to a MAP pricing but the internetz (looking at you Amazon and eBay) have a tendency to make MAP enforcement difficult when your sales and marketing department is already strapped for resources.
Long short, I feel bad for the Marketing department. However, sympathetic doesn't make up for reality and that is flagging sales. Someone there needs to grab marketing by the balls and make things happen. Then again they may be hamstrung by the top floor. Who knows?
You're probably have the expert knowledge on that, so i don't disagree. Two points:
A. As large and as active as Sony is, they don't get much exposure at Best Buy either, in my area Best Buy, the cameras are mostly Nikon and Canon with 1 or 2 Sony's hidden somewhere. I've also read Sony owners complain about the lack of access for their brand's cameras. Maybe you'd care to comment about Sony's marketing as well, just as a comparison to Pentax - a serious request.
B. I think zooms are important to a brand, and suspect that the number and quality of zooms in Canikonville are one of the reasons they are doing so well. There are a "ton" of good primes that folks can buy for their Pentax cameras, but the zooms need to be spruced up and rethought. The 16-50 needs surgery and a faster different sdm drive motor. So does the 50-135, but i love it because of the flat focus field. These 2 models almost solely had the sdm problem. Most other models had none or one or two problems. The 17-70, which i have, seems to suffer in comparison with Sigma's version, although the optics are pretty comparable in the SLRgear comparison. Its probably the fast normal tele 28-75 f2.8 Tamron, that Pentax most lacks. I have the Tamron, but don't use it much more because the Pentax 17-70 took its place because of the wider end, but still.
Not everyone is a prime lens guy, and for the theater work that i do, primes just have a hard time keeping up during rehearsals - so its zoomsville. I"ve seen this comment from Pentax newscomers so often, its become comic: (after introductions "so which zooms should i buy?")